Google kaos of services. Integration problems and Google apps users discrimination

I wanted to write an entry on my thoughts about google services. Don’t get me wrong, I love google. I really like it, its strategy of providing everything for free and try to find revenue through other ways (it took them a while), in their case adds is absolutely great and has marked a before and after, not just in the web business but in the general way of doing business.

Previously companies wanted to have maximum profit, now thanks to google and the Internet, companies trend to have the minimum profit to survive so they can provide free or cheap services, listening to their customers and being inventive  and interactive about the way to gain benefits thanks also the the increase in sales and user pools.

Anyway, there is a very good read about this from a guy I like a lot Jeff Jarvis (twitter) called “What would Google do“. This book gives you a very good idea of how the new businesses are going. All you learnt in your MBA is obsolete.

Well, here I did not wanted to talk about Google philosophically, but just to give my thoughts about the way it is growing and even if they don’t have a shadow, how they should grow.

I am an apple fan. I like it because I also use Windows (at work and on my other laptop) and Linux (on my servers). The cloud services Apple offers are crap compared to Google.

The problem I see is that by buying and having so many products they are starting to spread too much. I found a couple of annoying problems:

They look to favor Gmail users over google apps one, which is stupid because the google apps ones are paid costumers (at least some) and companies (where google can grow profit), so it should be in the other way around.

I host the email from tokao with google. Norai I have it at home on my servers (tokao I use for newsletter and so, norai for the rest… I don’t trust anybody to host my stuff… but this is another chapter). Well I cannot use buzz with tokao. I cannot use many services in fact. Google app users have limited services. Google services are not extended to them.

By having so many services now integrations does not mean just to log in with the same user and password. For instance youtube is independent from picasa and picasa from gmail, and gmail from wave… and what if you have several accounts? I have an acount with norai, another with google apps with tokao and I have a gmail too. Why can’t I merge them? It is very annoying.

With norai I don’t have email with google, but I tried buzz in my iphone and worked! I wanted to use tokao instead. Now my norai login is starting to have a lot of friends in buzz, that I can only see in my iPhone  (well there is a workaround: https://m.google.com/app/buzz?force=1 but it is not the right way).

From my iphone there is no way to upload photos to buzz either. If you follow people who is more or less famouse, they colapse your home screen, as comments push their conversations premaritally to the top… no filtering. You can mute a conversation (pressing M) but then is hard to have it back.

What do you think about google spreading that much? wave, buzz, … don’t we have enough with Facebook, twitter and foursquare?

The pool of user with gmail I thing is less 30 million users. Facebook around 400 million. Twitter might be around 80 Million. Buzz is limited to gmail users. Some people thinks that buzz can eat part of the Facebook share as well as twitter’s. What do you think?

They also thought that wave was going to be big. And it is a quite interesting tool, but once you are in… who do you use it with?? It is not like email that is cross platform… and in my case maybe less than 15% of my friends are in gmail while they are all in facebook. For shouting to the world, well, there are plenty of other alternatives, such as twitter.

I think buzz can be big, but we are starting to have a saturated market. At least google is reactive to people. They changed privacy settings quick, and they will add filtering. We cannot say the same of twitter. If twitter would be so reactive they would not have shadow. They could do so by creating something similar to brightkite.

Google wave the future. Buzz the present. Stupid?

As you saw in a couple of previous posts, google released his social tool called google buzz (not to be confused with yahoo’s one…).

I tried though it still does not work in google apps, and it is pretty good. It is sort of twitter with location and photos, in fact if you read me, you will see that in a way this is what I was looking for… well no.

Yes, it does have all the ingredients: location, you can follow people and in a way is like twitter on steroids (which is great), you can have it in your gmail, there is a cool mobile version too… but…

Well the but is the but I had with google wave. A lot of people can follow you but you need a google account. Like wave, where ended up being a very promising tool but from the moment that it is closed to google users (or wave users which is worse) then is meant to have a difficult future. With buzz the pool is bigger, as there are a lot of google users, but it is still not like email where you can send email across systems, or like twitter where you can just shout and everybody can see it, and follow you.

Did we need another social tool?

Most of us are happy with facebook and twitter. Twitter is limited as I said in the past (location, photos, etc…) but it is big.

Do you think buzz could be a twitter killer? Maybe…

We are starting to have a bit of fatigue on social tools. Recently I posted an article on location based apps, well I got several emails from little companies and I tried all their products. Some are good, but it will be difficult to beat foursquare which looks like is the most established.

For the time being I stick to facebook (for my friends), twitter (for the world), and brightkite to post in both (location and photos). For location foursquare and tellmewhere.

I keep trying buzz and latitude, that by the way, how do they live together? Looks like they don’t know each other…

By the way, google should work harder on integration. I would like to merge all my accounts under one profile and for the time being is not possible…

Google Buzz

Google has just unveiled its latest attempt to become more relevant in the social media space: Google Buzz. The product is integrated within Gmail and will be rolled out gradually to all of the webmail service’s users over the next few days.

Google Could Unveil Gmail’s Social Features Today

Google could be launching later today a social status update feature in Gmail. The Wall Street Journal reports that it is a new Gmail module that could integrate status updates as well as content from YouTube, Picasa and potentially other social sources.

Google is organizing at its headquarters an event where they will “unveil some product innovations in two of [its] most popular products.”

The description fits very well with the WSJ report. Gmail is one of Google’s most popular products, and this new social status update feature would be a “product innovation” within Gmail.

Google PowerMeter

Google PowerMeter is a free software tool that allows you to view your home’s energy consumption from your personalized iGoogle homepage. Using information from utility smart meters and in-home energy management devices, Google PowerMeter helps you to save money and use less electricity.

What is Google PowerMeter?
Google PowerMeter is an opt-in software tool that allows users to see detailed home energy information right on their computer. It is a secure Google gadget that displays data on home energy consumption received from either a “smart meter” or another electricity monitoring device.

Why are you doing this? I thought Google was an internet company.
Google’s mission is to organize the world’s information and make it universally accessible and useful; Google PowerMeter is all about giving users access to their own energy information.

Who are you working with today?
We are working with a number of utilities to deliver Google PowerMeter to their customers. You can see our current list of partners here.

How much will this gadget cost?
Google PowerMeter is free for all. Utilities and device manufacturers pay no fees to integrate into the offering and users likewise do not pay anything or see ads when they use Google PowerMeter.

We’re building this tool to provide energy information to consumers and to expose the opportunity that this front represents. As a project of Google.org, Google’s philanthropic arm, the focus is on helping users understand how they use electricity and help them use less.

How can I get Google PowerMeter?
We are gradually rolling Google PowerMeter out in tests with partners and we currently have limited tests with utilities in the United States, Canada, the UK and India. We have also partnered with the independent device manufacturers of TED and AlertMe that work with Google PowerMeter.

How can I sign up for Google PowerMeter?
Google PowerMeter is not yet widely available. We’re currently testing it out with a small number of our utility partners and Google employees and plan to expand our rollout later this year. Stay up-to-date on our progress by joining our mailing list.

I’m a utility or an in-home energy device manufacturer. How can I partner with Google?
We are working with a number of utilities and firms that make power measurement devices and are eager to partner with even more. If you represent a utility company that has rolled out smart meters to some of your customers, we’d love to work with you, even if your rollout isn’t finished yet. Please fill out this utility form. If you represent an in-home energy device manufacturer and are interested in partnering with Google PowerMeter, please fill out this device form.

I’m a customer of one of your partners. How can I get Google PowerMeter?
Google PowerMeter is currently released as a limited beta to a small number of customers of each of our partners. We are working with our partners to scale Google PowerMeter and make the product available to all customers with smart meters.

What are Google PowerMeter’s privacy practices?
Google PowerMeter is an opt-in service and users must sign up to participate. No personally identifying information will be shared between Google and the user’s utility. All energy data received by Google PowerMeter will be stored securely, and users will be able to delete their energy data or ask their utility to stop sending data to Google PowerMeter at any time.

Google search is going more social

Late last year we released the Social Search experiment to make search more personal with relevant web content from your friends and online contacts. We were excited by the number of people who chose to try it out, and today Social Search is available to everyone in beta on google.com.

We’ve been having a lot of fun with Social Search. It’s baby season here on our team — two of us just had little ones, and a third is on the way. We’re all getting ready to be parents for the first time and we have lots of questions. So, what do we do? We search Google, of course! With Social Search, when we search for [baby sleep patterns], [swaddling] or [best cribs], not only do we get the usual websites with expert opinions, we also find relevant pages from our friends and contacts. For example, if one of my friends has written a blog where he talks about a great baby shop he found in Mountain View, this might appear in my social results. I could probably find other reviews, but my friend’s blog is more relevant because I know and trust the author.

While we’ve been enjoying Social Search (and having babies), we’ve been hard at work on new features. For example, we’ve added social to Google Images. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” Here’s what it looks like:
Looking at the screenshot, you may notice two new links for “My social circle” and “My social content.” These links will take you to a new interface we’ve added where you can see the connections and content behind your social results. Clicking on “My social circle” shows your extended network of online contacts and how you’re connected.

Clicking on “My social content” lists your public pages that might appear in other people’s social results. This new interface should give you a peek under the hood of how Social Search builds your social circle and connects you with web content from your friends and extended network. You can check out your social circle directly by visiting this link. (Note that it may take some time for the connections and content to update.)

We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface. We’re leaving a “beta” label on social results because we know there’s a lot more we can do. If you want to get the most out of Social Search right away, get started by creating a Google profile, where you can add links to your other public online social services. Check out this short video to learn more:

The new features are rolling out now on google.com in English for all signed-in users, and you should start seeing them in the next few days. Time to socialize!

(extracted from the official google blog)

Google Fast Flip

Google Fast Flip is a web application that lets users discover and share news articles. It combines qualities of print and the Web, with the ability to “flip” through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches.

Click to enlarge

How does it work?

We capture images of the articles on our partners’ websites and then display them in an easy-to-read way. The stories are grouped by categories, such as Entertainment, Business, Opinion, Politics and Most Viewed. Readers can flip through stories quickly by simply pressing the left- and right-arrow keys until they find one that catches their interest. Clicking on the story takes them directly to the publisher’s website.

How are the Topics selected? Can I choose my own?

The Topics are generated automatically by rising stories in the news. Users can also search for any subjects they want and basically create their own topics, almost like a custom magazine, on the fly.

To find out more go to this website

Google docs lets you upload your files to the cloud now

(from the official google blog)

We’re happy to announce that over the next few weeks we will be rolling out the ability to upload, store and organize any type of file in Google Docs. With this change, you’ll be able to upload and access your files from any computer — all you need is an Internet connection.

Instead of emailing files to yourself, which is particularly difficult with large files, you can upload to Google Docs any file up to 250 MB. You’ll have 1 GB of free storage for files you don’t convert into one of the Google Docs formats (i.e. Google documents, spreadsheets, and presentations), and if you need more space, you can buy additional storage for $0.25 per GB per year. This makes it easy to backup more of your key files online, from large graphics and raw photos to unedited home videos taken on your smartphone. You might even be able to replace the USB drive you reserved for those files that are too big to send over email.

Combined with shared folders, you can store, organize, and collaborate on files more easily using Google Docs. For example, if you are in a club or PTA working on large graphic files for posters or a newsletter, you can upload them to a shared folder for collaborators to view, download, and print.

You can also search for document files you’ve uploaded or that have been shared with you just like you do with your Google documents, spreadsheets, presentations, and PDFs. And you’ll be able to view many common document file types with the Google Docs viewer.

To learn how businesses can take advantage of this new functionality, check out the post on the Enterprise Blog.

As always, we’d love your feedback and if you have any questions, please check out our help page. This feature will be enabled for your account over the next couple of weeks — look for the bubble notification when you sign in to Google Docs.

Google’s new approach in China: they might pull out

This is from the official google blog:

Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident–albeit a significant one–was something quite different.

First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses–including the Internet, finance, technology, media and chemical sectors–have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.

Second, we have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves.

Third, as part of this investigation but independent of the attack on Google, we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users’ computers.

We have already used information gained from this attack to make infrastructure and architectural improvements that enhance security for Google and for our users. In terms of individual users, we would advise people to deploy reputable anti-virus and anti-spyware programs on their computers, to install patches for their operating systems and to update their web browsers. Always be cautious when clicking on links appearing in instant messages and emails, or when asked to share personal information like passwords online. You can read more here about our cyber-security recommendations. People wanting to learn more about these kinds of attacks can read this U.S. government report (PDF), Nart Villeneuve’s blog andthis presentation on the GhostNet spying incident.

We have taken the unusual step of sharing information about these attacks with a broad audience not just because of the security and human rights implications of what we have unearthed, but also because this information goes to the heart of a much bigger global debate about freedom of speech. In the last two decades, China’s economic reform programs and its citizens’ entrepreneurial flair have lifted hundreds of millions of Chinese people out of poverty. Indeed, this great nation is at the heart of much economic progress and development in the world today.

We launched Google.cn in January 2006 in the belief that the benefits of increased access to information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some results. At the time we made clear that “we will carefully monitor conditions in China, including new laws and other restrictions on our services. If we determine that we are unable to achieve the objectives outlined we will not hesitate to reconsider our approach to China.”

These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

The decision to review our business operations in China has been incredibly hard, and we know that it will have potentially far-reaching consequences. We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today. We are committed to working responsibly to resolve the very difficult issues raised.

(from google blog and here a nice blog discussing this)

the meaning of “open” for Google

At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. Many companies will claim roughly the same thing since they know that declaring themselves to be open is both good for their brand and completely without risk. After all, in our industry there is no clear definition of what open really means. It is a Rashomon-like term: highly subjective and vitally important. The topic of open seems to be coming up a lot lately at Google. I’ve been in meetings where we’re discussing a product and someone says something to the effect that we should be more open. Then a debate ensues which reveals that even though most everyone in the room believes in open we don’t necessarily agree on what it means in practice. This is happening often enough for me to conclude that we need to lay out our definition of open in clear terms that we can all understand and support. What follows is that definition based on my experiences at Google and the input of several colleagues. We run the company and make our product decisions based on these principles, so I encourage you to carefully read, review, and debate them. Then own them and try to incorporate them into your work. This is a complex subject and if there is debate (and I’m sure there will be) it should be in the open! Please feel free to comment. There are two components to our definition of open: open technology and open information.

Read more

iFixit tears down the new nexus one

Interesting to see how to waste $530 just to show up how is it made…

See it at iFixit

New Google phone: Nexus one

Today Google has officially released the new android 2.1 phone manufactured by HTC called Nexus One.

Here you have the official link.

Engadget had an early copy to review. You can read the review here. It has videos and unboxing photos.

It has a 1Ghz processor, 5Mp camera, microSD (up to 32Gb) and a 3.7 inches screen. Thiner than the iPhone. A very powerful machine indeed.

Last day of 2009. How was it?

For me (us) it has been a great year.
It all started in December 2008. Nuria got a new job at The Global Fund to fight AIDS, tuberculosis and malaria. A considerable jump in her career in a place where most of us would love to work for what they do, which is to save lives. 4.9 million to be precise.

Once we learnt that, I was working at Shelter Centre where I was the Web Communications Chief, I asked for leave without pay, so we could have a dream trip around the world February and March. They accepted. The new Drupal website was up and running now it was just a question of fine tuning it.

We bought a round the world ticket with roundtheworldflights.com very nice people (thanks Jarvis) and very good price.
We did Geneva, London, San Francisco, Los Angeles, Tahiti, Auckland, Christchurch, Hong Kong, London, Geneva. All flexible. In Tahiti we bought internal flights to Moorea, Bora Bora and Huahine (see photos at http://norai.net)

Well we blogged every day in our TDM (tour du monde), so you can see our adventures, skydiving, and 9000 km driving in New Zealand.

There we conceived Kai. Our Christmas present for 2009.

Once back in Geneva Nuria started her job, and I was called by my former employer (the ITC) where I worked nearly for 5 years as a consultant and they asked me to join them, so I finished the site at Shelter Centre and joined ITC in July, where I have been an Advisor in Export Strategy and Competitiveness up to present, traveling extensively to Africa (Liberia, Kenya, Sierra Leone, Rwanda…).

When kai was born, 23 days ago, we also got our new car. We said bye to the 1989 red Golf GTI and said Hi to the new Fiat 500.

Now I can go to work in the car rather than in my Ducati. It is pretty cold and rains often. I’m very happy with my new little car too. Pack of technology by default (bluetooth for mobile, reads mp3 from USB key, vocal commands, … etc…)

So as you see, even if for most of the world it has been a bad year, not for us.

My brother lost his job. Nuria’s brother’s too. The economy is in pretty bad shape, but 2009 has been a very good year for us.

Now it is coming to an end. In less than 6 hours in fact. It is also the end of a decennium.

What happened this decennium technologically speaking?

This decennium has been a huge change in technology. Internet has changed the world. We carry our computers in our phones, specially since the iPhone came out. Internet is fast web2.0 has brought us video and ajax. The web experience has reached unthinkable limits. Google has become bigger than General Motors and one of the most profitable companies in the world… and it is in internet… who could have imagine something like that 10 years ago! They are even on the phone industry!

Information is now at the tip of the hands. Mobile phones have spread like mushrooms and have given Africa a huge step towards development and poverty reduction.

Now the big media companies (CBS, CNN and so) are not that big. Internet has provided real time news and information has been democratized with tools such as twitter or Facebook. We know what it is going on firt by social media tools than from BBC or CNN. We are the writers and we control the content with tools such as digg or delicious. Now we have millions of people feeding the news. It is a user generated era, even companies have started to learn that they should have API’s or be open source (google). Look at the contribution in kind done to the iphone platform! nearly 100.000 apps!

The hardware has progressed a lot too. My iPhone 3GS has 32Mb. Solid state memory has increased at huge steps too. Who could think 10 years ago that a mobile phone could have 32Gb or/and a 8Mp camera? 10 years ago we had 3Mp with a terrible screen. Now cameras like canon 5d mark II provide video at a HD quality with the plus of professional lenses.

What else have we seen… the web… the web has gone from a showroom to a two-way collaborative tool making our live more efficient. We buy all via internet now. I bought not only my car via internet but most of the stuff I own. And I have been doing that for a while already. My 42 LCD TV I bought in ebay in 2003. In my house, the shower with sauna, the massage chair, all the kitchen appliances and most of the stuff I bought via internet.

Last that I can think of for this last decade, having kai and Nuria sleeping on my right, is that finally the LHC (at CERN) is working! I am proud as I worked for 3 years in the conception phase of the LHC 10 years ago. To see it now running is great, specially when I contributed to it.

What can we expect in the next 10 years?

Obviously the hardware will continue to explode. Hard disk, processors, screen technology (LED or something new, ebook readers, tablets), internet speed and connectivity (wimax, 4g)… that will make information easier to access and to share. Now a smartphone has GPS, accelerometers and a lot of sensors. I foresee a step towards this sort of uses: location, using the camera of the phone to take a photo from anything and have image recognition, reviews, who is there, where is cheaper, banking, payments… all!!. Search engines will go one step further and they will have other ways to search than text, photos videos, voice… everything indexable. With my phone I will be able to see where my friends are, what they are drinking, etc… reviews are important. I use internet to review and read reviews of what I buy, the hotels I go (tripadvisor), google, tell me where, etc… so location, location, location.

But not everything are flowers… I think that because Internet is going to be so big, Internet Governance is going to be a big issue. Now the US controls ICANN and a lot of other stuff. Internet Governance is going to be a difficult topic. Also Internet as a human right. ISP (internet providers) will try to get the maximum out of it, by capping, limiting connectivity, filtering content (like in China) and so. If this is the case, Internet could be in danger. It should be a 100% open platform. No restrictions. I hope governments intervene to avoid this sort of issues that we are already starting to see in the US with ISPs. Access to Internet should be unlimited and unrestricted. Government should be careful also not doing like in Finland where they are going to filter content at ISP level… a biiiiig mistake.

Privacy is also going to be an issue, but I guess we will be living in public. There is no problem for me, but privacy should be seriously managed. Specially when companies are outsourcing for instance email to google apps, or google docs and calendars…

Cloud computing will be big, and I don’t know if computers will trend to be more like terminals and run all the programs in the cloud. I do use google docs a lot I must say. Online photo services, backups, etc… I can’t wait to see how it progresses. The combination of cloud computing and terminals with strong browsers with offline technology could be a way. If you think about it, why not log in at any computer/terminal and have your files programs and so? Well this could be achieved with good connectivity and good cloud computing. But again, if this is where we go, we will start to see issues of compatibility and standards. Exporting things from a cloud to a computer or to another cloud… it should be standardized.

But the I wonder… when I bought my fiat 500, I printed out the price I was getting in internet and went to my local Fiat dealer. The salesman was furious. He said he could not compete with that. They have cost of personnel, stocks, training, etc… while the guy in internet buys bulk and gets incredible prices… so it made me think. There is no point in having shops or car dealers. They are simply not competitive with internet. So where is the business? Well, services I guess. Garage to repair. Warehouse to collect parts. Advise… but not in selling goods. I told the guy in Fiat that his business model was condemned to die.

There is another ethical question you could ask yourself. If you could buy cheaper 98% of people would buy cheaper. What about paying extra if it manufactured at home, or uses organic stuff, or is environmentally better? It is a difficult question. Specially for our generation. I hope next generation will think differently. Developed countries can not live from services alone, and the rest is more expensive than to do it abroad. So what to do? Free trade has given a lot of opportunities to developing countries, but we have seen with Doha failure that one size does not fit all. What about free movement of people? Goods and people are not strangers. If I am a farmer in France and all farming goes to … China (just a stupid example), then what happens to the french farmer? Should he go to China? Move to something else? Should we cluster activities wherever they are more productive? I don’t know. That would not be sustainable for the environment. Look at Indonesia, they have destroyed the forest to put palm oil plantations. It is so sad. Al fauna is dead and most of the country is monocorp…. but this is where we are going! Look at the farmers in the US. Maybe it should be studied where the environmental impact is lower and do it there.

If you go to Africa you will see how developed countries have destroyed. We imposed the capitalism there. The richer continent in earth is the poorest. Before people there did not have to work. If they were hungry they would take it from the trees. No effort. Simple and happy life….

The end of it is that we can not avoid to spread wealth with this model, meaning that developed countries will have to lower their living standards, otherwise I don’t see how this is sustainable. Closing borders? Big mistake… Anyway that is whole new story.

Happy new year!!!

Google Goggles brings visual search to Android; Favorite Places brings QR codes to restaurant reviews

Looks like Google’s been busy on the camera tip lately — not only is it launching a new QR code-based Favorite Places mobile search product today, it’s also demoing Google Goggles, a visual search app that generates local results from analyzing mobile phone images. Favorite Places isn’t super-complicated, but it sounds like it’ll be pretty useful: Google’s sent QR code window decals to the 100,000 most researched local businesses on Google and Google Maps, and scanning the code with your phone will bring up reviews, coupons, and offer the ability to star the location for later. (It’s not implemented yet, but you’ll be able to leave your own reviews in the future.) Google hasn’t built this into the Google Mobile app yet, so you’ll need something to read QR codes with — Android devices can use the free Barcode Scanner, and Google and QuickMark are offering 40,000 free downloads of QuickMark for the iPhone today. We just tried it out using QuickMark and it works pretty well — although we’ll wait to see how many QR codes we see in the wild before we call this one totally useful.

Google Goggles is a little more interesting from a technology standpoint: it’s an Android app that takes photos, tries to recognize what in them, and then generates search results about them. Goggles can recognize landmarks, books, contact info, artwork, places, wine, and logos at the moment, and Google says it’s working on adding other types of objects, like plants. Pretty neat stuff — but how about linking these two services together at some point, guys? Check some videos after the break.

Google Insights for Search

http://google.com/insights/search/

See what the people is searching for
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search.
Categories
Narrow data to specific categories, like finance, health, and sports.
Examples: Top Newspapers in the UK | Soccer in 2008, 2007…
Seasonality
Anticipate demand for your business so you can budget and plan accordingly.
Examples: hotel in 2008, 2007,… | soccer in 2006 vs. 2007
Geographic distribution
Know where to find your customers. See how search volume is distributed across regions and cities.
Examples: tickets in different US metro areas | kangaroo in United States vs. Australia
Properties
See search patterns in other Google properties.
Examples: New York christmas shopping, 2008 | puppies vs. kittens, in the USA (image search)