Is this where advertising is going?

Many times you have wondered who the hell reads the adds in websites and other places. You just skip them or close them, so you wonder how can the companies pay to advertise…

Nowadays mass advertising is transforming into custom advertising. Google does so in its add sense and gmail. I would say it might work better as you can be interested in what it is being offered as it fits in the context of your search, emails, etc…

Is mass advertising dead then?

I guess no. Walmart or Carrefour, Coca-Cola and so need to continue with mass advertising as well as customizing their campaigns into this new era.

As you know I listen constantly to podcasts audiobooks and so. At first I was surprised that one of my favorite podcaster (or netcaster as he likes to call himself) started adding 2 to 3 adds in each show. The difference is that he would talk about the products and looks like he really likes it.

I think that it is not the same to listen to a commercial in a traditional way, than to hear someone you trust recommending a product. For the person you trust doing this could cost him the fact that you don’t trust him anymore as you might think that if he does reviews and some of them are ads, he is not being transparent and objective…. unless…. if he really likes a service he can choose to be paid by them to advertise.

Well this is where we are going and this website is some of it. Take a look: open candy

Others could be services like trialpay where if you are normaly buying something, you can get a discount on a product you want to try. For instance you are going to buy something from gap anyway and you would like to try 3 free months of evernote. Voila.

Remindo: personalized company intranet

With remindo you can create your company branded intranet in minutes and access it from anywhere on the web. Use it free for up to 3 GB of storage. Share information, collaborate and project manage with your team and clients.

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Helicopter? there is an iPhone app for that

Ardone has released a quadricopter that can be controlled with an iPhone or iPod touch. Take a look at the video, it is a super cool gadget… it works with wi-fi and has two cameras…

Phanfare: Photo and Video hosting

I just wanted to introduce a new player in the photo hosting. I have talked in the past about flickr, picasa web, smugmug (one of my favourites) and now a small company from New Jersey, phanfare offers you options of unlimited photos from $49.99, and the pro $99.99 with Raw support.

The galleries do not look as cool as with smugmug but you have a ton of cool features such as HD video (up to 2Gb per file) support or a desktop client.

Give it a try!

I still have not decided how to back up all my photos (around 50.000 with raw and jpgs…) may be just a backup service of S3 in amazon… as I have my own galleries at http://norai.net with a selection of good photos and http://norai.net/gallery with the rest.

I still need an offsite backup though even if they are all in raid mirror and external HD… but looking at the prices of backing up at amazon S3, dreamhost or others, I rather buy an external HD and put it is a friend’s house.