Is this where advertising is going?

January 17, 2010

Many times you have wondered who the hell reads the adds in websites and other places. You just skip them or close them, so you wonder how can the companies pay to advertise…

Nowadays mass advertising is transforming into custom advertising. Google does so in its add sense and gmail. I would say it might work better as you can be interested in what it is being offered as it fits in the context of your search, emails, etc…

Is mass advertising dead then?

I guess no. Walmart or Carrefour, Coca-Cola and so need to continue with mass advertising as well as customizing their campaigns into this new era.

As you know I listen constantly to podcasts audiobooks and so. At first I was surprised that one of my favorite podcaster (or netcaster as he likes to call himself) started adding 2 to 3 adds in each show. The difference is that he would talk about the products and looks like he really likes it.

I think that it is not the same to listen to a commercial in a traditional way, than to hear someone you trust recommending a product. For the person you trust doing this could cost him the fact that you don’t trust him anymore as you might think that if he does reviews and some of them are ads, he is not being transparent and objective…. unless…. if he really likes a service he can choose to be paid by them to advertise.

Well this is where we are going and this website is some of it. Take a look: open candy Screen shot 2010-01-17 at 10.35.22.png

Others could be services like trialpay where if you are normaly buying something, you can get a discount on a product you want to try. For instance you are going to buy something from gap anyway and you would like to try 3 free months of evernote. Voila.

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