Google Squared is a search tool that helps you quickly build a collection of facts from the Web for any topic you specify.
Facts about your topic are organized as a table of items and attributes (we call them “Squares” for fun).
Customize these Squares to see just the items and attributes you’re interested in.
See the websites that served as sources for the information in your Square.
Save and share Squares with others.
At the beginning it was said that that would this would be the worlfram alpha killer, but I don’t see why.
Looks like there is a lot of movement now with search engines. Nobody can compete with google on traditional search but, and this is the way to go, companies can find niche markets for search engines, like bing from microsoft and worlfram alpha.