{"id":4977,"date":"2011-03-25T13:42:24","date_gmt":"2011-03-25T12:42:24","guid":{"rendered":"http:\/\/tokao.com\/?p=4977"},"modified":"2011-03-25T13:42:24","modified_gmt":"2011-03-25T12:42:24","slug":"google-debuts-new-online-magazine","status":"publish","type":"post","link":"https:\/\/tokao.com\/wordpress\/2011\/03\/25\/google-debuts-new-online-magazine\/","title":{"rendered":"Google Debuts New Online Magazine"},"content":{"rendered":"
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Google has quietly launched its own full-length online magazine, a quarterly publication whose aim is to create a \u201cbreathing space in a busy world.\u201d<\/p>\n

The first edition of\u00a0Think Quarterly<\/a><\/em>, based out of the U.K., is a 68-page dive into the world of data and its impact on business. The first thing most people will notice is that it\u2019s a visually stunning piece of work. It\u2019s a rich Flash app with Google\u2019s quirky sensibilities and the in-depth writing you might find in\u00a0BusinessWeek<\/em> or\u00a0Salon<\/em>. Google\u2019s quarterly magazine is edited and designed by creative agency The Church of London.<\/p>\n

The articles themselves are thought pieces about major business and technology topics from a variety of freelancers and contributors. Google was able to snag Simon Rogers (editor of\u00a0The Guardian<\/em>\u2018s Datablog), Ulrike Reinhard (editor of\u00a0WE Magazine<\/a>), and other journalists for the project. Many of\u00a0Think Quarterly<\/em>\u2018s articles feature interviews with Google executives and technology leaders. Some of the people featured include Vodafone U.K. CEO Guy Laurence, Google chief economist Hal Varian and famed psychologist Peter Kruse.<\/p>\n

\u201cAt Google, we often think that speed is the forgotten \u2018killer application\u2019 \u2013 the ingredient that can differentiate winners from the rest,\u201d Matt Brittin, Google\u2019s managing director of U.K. and Ireland operations, said in\u00a0Think Quarterly<\/em>\u2018s introduction. \u201cWe know that the faster we deliver results, the more useful people find our service.<\/p>\n

\u201cBut in a world of accelerating change, we all need time to reflect.\u00a0Think Quarterly<\/em> is a breathing space in a busy world. It\u2019s a place to take time out and consider what\u2019s happening and why it matters.\u201d<\/p>\n

It\u2019s unclear whether the new online magazine is another sign that Google is entering the media business or whether it\u2019s just a project to feed the company\u2019s intellectual curiosity. Google doesn\u2019t describe its newest project as a magazine or a publication. Instead, Google calls it a book on its website and a \u201cunique communications tool\u201d on its\u00a0Twitter account<\/a>.<\/p>\n

Regardless of what you call it,\u00a0Think Quarterly<\/em> is an interesting and informative experiment by the search giant.<\/p>\n

Update:<\/strong> Google says that\u00a0Think Quarterly<\/em> is designed as useful information for its business customers. Here\u2019s the company\u2019s statement:<\/p>\n

\u201cLike most companies we regularly communicate with our business customers via email newsletters, updates on our official blogs, and printed materials. This short book about data was sent to 1,500 of our UK partners and advertisers.<\/p>\n

\u201cThere are only a limited number of copies, and they aren\u2019t for sale or designed for anyone other than our partners \u2013 but anyone who\u2019s interested can visit the companion website at www.thinkquarterly.co.uk.\u201d<\/p><\/blockquote>\n

 <\/p>\n

\"\" <\/p>\n

(from mashable<\/a>)<\/h5>\n<\/div>\n

<\/h1>\n","protected":false},"excerpt":{"rendered":"

Google has quietly launched its own full-length online magazine, a quarterly publication whose aim is to create a \u201cbreathing space in a busy world.\u201d The first edition of\u00a0Think Quarterly, based out of the U.K., is a 68-page dive into the world of data and its impact on business. The first thing most people will notice […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[9,89],"class_list":["post-4977","post","type-post","status-publish","format-standard","hentry","category-technology","tag-google","tag-mashable"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/4977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/comments?post=4977"}],"version-history":[{"count":0,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/4977\/revisions"}],"wp:attachment":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/media?parent=4977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/categories?post=4977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/tags?post=4977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}