{"id":4793,"date":"2011-02-02T08:40:35","date_gmt":"2011-02-02T07:40:35","guid":{"rendered":"http:\/\/tokao.com\/2011\/02\/02\/guerilla-marketing-with-a-hemi-wild-campaigns-with-cars\/"},"modified":"2011-02-02T08:40:35","modified_gmt":"2011-02-02T07:40:35","slug":"guerilla-marketing-with-a-hemi-wild-campaigns-with-cars","status":"publish","type":"post","link":"https:\/\/tokao.com\/wordpress\/2011\/02\/02\/guerilla-marketing-with-a-hemi-wild-campaigns-with-cars\/","title":{"rendered":"Guerilla Marketing With A Hemi: Wild Campaigns With Cars"},"content":{"rendered":"

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Guerilla marketing catches one by surprise, and instantly generates a ripple effect through the most coveted advertising holy grail: word of mouth. When cars, such a large part of our typical lives, are thrown into unique and wild advertising campaigns it\u2019s difficult not to tell one\u2019s friends.<\/p>\n

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(Images via core77<\/a>, artculture<\/a>, graphics<\/a>, kosmograd<\/a>)<\/h6>\n

Wireframes models are indispensable to car designers, enabling them to manipulate the shape of vehicles before they\u2019re created. How cutting edge would a new car have to be to escape the confines of the computer before it\u2019s even able to be produced? It\u2019s possible a random side street holds the answer.<\/p>\n

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(Images via omgbestru4realz<\/a>, paid4space<\/a>, hastalacreative<\/a>, mactalk<\/a>, designboom<\/a>, jetsetta<\/a>)<\/h6>\n

Smartcars are not known for fulfilling the typical American car values: Power, Looks, and Size, but it\u2019s hard not to be won over when they own their small size as their biggest asset. Creative advertising equate their economical qualities as similar to that of a bicycle, and their small size is accentuated by being showcased in oversized vending machines.<\/p>\n

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(Images via theinspirationroom<\/a>, toxel<\/a>)<\/h6>\n

Just try slipping this into the shopping cart without the wife seeing\u2026 It looks like someone managed to fit this full sized Alfa Romero into a typical shopping cart, though it definitely didn\u2019t escape notice.<\/p>\n

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(Images via theinspirationroom<\/a>, funniest-commercials<\/a>)<\/h6>\n

When would someone least expect a car advertisement? When they\u2019re moseying down the beach looking for shells to add to their collection. To add to the unexpectedness of such an encounter, these sand sculptures are sure to trigger the ecologically minded subconscious into relating these cars to nature.<\/p>\n

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(Images via businesspundit<\/a>, guerillasushi<\/a>, guerillapromos<\/a>, guerrillasushi<\/a>)<\/h6>\n

One of the few things worse for a car than getting a deep scratch, is getting an overzealous paint job. Throwing paint liberally onto a car is a great way to accentuate an advertisement that\u2019s straining to exceed its boundaries, and an even better way to get tags wagging.<\/p>\n

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(Images via transportspecs<\/a>, tomgooday<\/a>, adsoftheworld<\/a>)<\/h6>\n

The best guerilla ad campaigns are temporary, but thanks to the elephantine memory of the internet, the best campaigns live on. One can\u2019t get much more temporary than cars carved to the last detail out of ice, casually parallel parked on a typical city street.<\/p>\n

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(Images via coloribus<\/a>, gdpsu<\/a>, francescomugnai<\/a>, graphicdesignatl<\/a>)<\/h6>\n

A billboard is most effective when it\u2019s parked in front of one\u2019s door. There\u2019s a lot more room for creativity when an ad isn\u2019t stuck in a rectangular shape hanging high above the road. One example of great (though inefficient) marketing, are the empty wheel well graphics that say \u201cgot insurance?\u201d on the other side.<\/p>\n

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(Images via toxel<\/a>, whatsalltheracquet<\/a>, weedguru<\/a>, paper-plane<\/a>)<\/h6>\n

What\u2019s more fun than crushing a car? Nothing. That\u2019s why it\u2019s one of the most effective and eye catching ways to advertise a product. These products may not be larger than life, but at least they\u2019re larger than a car.<\/p>\n

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(Images via worldphotocollections<\/a>, worldphotocollections<\/a>, hotfunnynews<\/a>, cartype<\/a>)<\/h6>\n

Sometimes it\u2019s hard to take the billboard out of an ad campaign, so why not spice it up with a life sized vehicle? Adding a little bit of flair isn\u2019t conventional, especially when an ad campaign goes a little overboard.<\/p>\n

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(Images via dailyshite<\/a>, adsoftheworld<\/a>)<\/h6>\n

Guerilla campaigns don\u2019t only involve cars when new cars are involved. A great message can be passed along and a little creativity doesn\u2019t hurt.<\/p>\n

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(Images via norcalminis<\/a>, restartithere<\/a>)<\/h6>\n

Mobile guerilla advertising bring the show on the road, catching eyes and proving a point with every mile driven and every passenger\u2019s attention caught. It\u2019s little doubt guerilla campaigns are the best way to get people interested, though it\u2019s doubtlessly too expensive to do on as large a scale as companies would like.<\/p>\n

(from weburbanist<\/a>)<\/h5>\n","protected":false},"excerpt":{"rendered":"

Guerilla marketing catches one by surprise, and instantly generates a ripple effect through the most coveted advertising holy grail: word of mouth. When cars, such a large part of our typical lives, are thrown into unique and wild advertising campaigns it\u2019s difficult not to tell one\u2019s friends. (Images via core77, artculture, graphics, kosmograd) Wireframes models […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[199,136,28],"class_list":["post-4793","post","type-post","status-publish","format-standard","hentry","category-photo","tag-guerilla-marketing","tag-photo","tag-weburbanist"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/4793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/comments?post=4793"}],"version-history":[{"count":0,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/4793\/revisions"}],"wp:attachment":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/media?parent=4793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/categories?post=4793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/tags?post=4793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}