{"id":3316,"date":"2010-04-12T09:49:00","date_gmt":"2010-04-12T07:49:00","guid":{"rendered":"http:\/\/tokao.com\/?p=3316"},"modified":"2010-04-12T09:49:00","modified_gmt":"2010-04-12T07:49:00","slug":"what-happens-when-malcolm-gladwell-and-clay-shirk-cant-agree-on-social-media","status":"publish","type":"post","link":"https:\/\/tokao.com\/wordpress\/2010\/04\/12\/what-happens-when-malcolm-gladwell-and-clay-shirk-cant-agree-on-social-media\/","title":{"rendered":"What Happens When Malcolm Gladwell And Clay Shirk Can&#039;t Agree On Social Media?"},"content":{"rendered":"<p><strong>Two of the smartest thinkers when it comes to media and business are <a href=\"http:\/\/www.gladwell.com\">Malcolm Gladwell<\/a> and <a href=\"http:\/\/www.shirky.com\/\">Clay Shirky<\/a><\/strong><\/p>\n<p>Gladwell is the best-selling business book author of, <a href=\"http:\/\/www.gladwell.com\/tippingpoint\/index.html\" target=\"_blank\">Tipping Point<\/a>, <a href=\"http:\/\/www.gladwell.com\/blink\/index.html\">Blink<\/a>, <a href=\"http:\/\/www.gladwell.com\/outliers\/index.html\">Outliers<\/a> and <a href=\"http:\/\/www.gladwell.com\/dog\/index.html\" target=\"_blank\">What The Dog Saw<\/a> and Shirky penned the &#8220;must-own&#8221; book, <a href=\"http:\/\/www.herecomeseverybody.org\/\" target=\"_blank\">Here Comes Everybody<\/a> along with being both a world-class media academic, speaker and pundit. Both have some of the most progressive business perspectives that have been put forth in the past decade, and it&#8217;s becoming increasingly obvious that those perspective are not always on the same page.<\/p>\n<p><strong>Watch this..<\/strong><\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"446\" height=\"326\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"bgColor\" value=\"#ffffff\" \/><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/ClayShirky_2009S-medium.flv&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/ClayShirky-2009S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=575&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=clay_shirky_how_cellphones_twitter_facebook_can_make_hi;year=2009;theme=words_about_words;theme=bold_predictions_stern_warnings;theme=war_and_peace;theme=media_that_matters;event=TED%40State;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><param name=\"src\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" \/><param name=\"bgcolor\" value=\"#ffffff\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p><strong>But this might not be the Tipping Point for Social Media&#8230;<\/strong><\/p>\n<p>On Sunday, April 4th, 2010 the <a href=\"http:\/\/www.theglobeandmail.com\/\" target=\"_blank\">Globe &amp; Mail<\/a> published an interview with Malcolm Gladwell titled, <a href=\"http:\/\/www.theglobeandmail.com\/news\/technology\/malcolm-gladwell-the-quiet-canadian\/article1522656\/\">Malcolm Gladwell: The quiet Canadian<\/a>. Gladwell isn&#8217;t big into Social Media as this article points out:<em> &#8220;His blog posts are biannual, his <\/em><a href=\"http:\/\/www.facebook.com\"><em>Facebook<\/em><\/a><em> page is a placeholder and he has never ventured on to <\/em><a href=\"http:\/\/www.twitter.com\"><em>Twitter<\/em><\/a><em>.&#8221;<\/em><\/p>\n<p><strong>So, what gives? What&#8217;s Malcolm Gladwell&#8217;s gripe with Social Media?<\/strong><\/p>\n<p><em>&#8220;There&#8217;s only so much you can do in a day. And I don&#8217;t feel I lack for platforms for expressing myself. I have books, I write for <\/em><a href=\"http:\/\/www.newyorker.com\"><em>the New Yorker<\/em><\/a><em>. If I gave people any more, they&#8217;d get sick of me. I have a <\/em><a href=\"http:\/\/www.blackberry.net\"><em>Blackberry<\/em><\/a><em>, like any good Canadian. I&#8217;m from Waterloo &#8211; how can I not have a Blackberry? I&#8217;ll leave it in my bag for a while or I leave the office and go and work in a caf\u00e9. I&#8217;m right now working on something and I printed it off so I can work away from a computer for a while. There are just all kinds of little techniques one uses to restore alone time.&#8221;<\/em><\/p>\n<p>Fair enough, it&#8217;s not relevant to Gladwell because he already has many popular publishing platforms to spread his ideas, but does Social Media work for others? Can Social Media help bring ideas to a tipping point?<\/p>\n<p><em>&#8220;Do ideas spread through social media? I don&#8217;t think they are vehicles. People aren&#8217;t spreading ideas on Twitter, they&#8217;re spreading observations, perhaps. The point of Tipping Point is that I was very interested in face-to-face interpersonal reactions. If social media or online communication is the means to the creation of a personal connection, it&#8217;s a fabulous thing. But if it&#8217;s an excuse to not make a connection, it&#8217;s ultimately a trivial thing.&#8221;<\/em><\/p>\n<p><strong>&#8230;And they&#8217;re both right.<\/strong><\/p>\n<p><strong><\/strong><br \/>\n(from <a href=\"http:\/\/www.twistimage.com\/mobile\/blog\/archives\/what-happens-when-malcolm-gladwell-and-clay-shirk-cant-agree-on-social-media\/\">twistimage<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky Gladwell is the best-selling business book author of, Tipping Point, Blink, Outliers and What The Dog Saw and Shirky penned the &#8220;must-own&#8221; book, Here Comes Everybody along with being both a world-class media academic, speaker and pundit. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,22],"tags":[73,62],"class_list":["post-3316","post","type-post","status-publish","format-standard","hentry","category-technology","category-video","tag-social","tag-ted"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/3316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3316"}],"version-history":[{"count":0,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/3316\/revisions"}],"wp:attachment":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}