{"id":1321,"date":"2009-05-08T19:08:48","date_gmt":"2009-05-08T17:08:48","guid":{"rendered":"http:\/\/tokao.com\/?p=1321"},"modified":"2009-05-08T19:08:48","modified_gmt":"2009-05-08T17:08:48","slug":"12-extremely-effective-guerrilla-marketing-stunts","status":"publish","type":"post","link":"https:\/\/tokao.com\/wordpress\/2009\/05\/08\/12-extremely-effective-guerrilla-marketing-stunts\/","title":{"rendered":"12 Extremely Effective Guerrilla Marketing Stunts"},"content":{"rendered":"
(from weburbanist)<\/h5>\n

\"montagetop1a\"<\/p>\n

Ad-agencies are finding it more and more difficult today to get through to the average consumer, and marketing saturation only grows with every year. It\u2019s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry.\u00a0 Here we take a look at some of the recent, most effective and ingeniously simple guerrilla marketing found since our\u00a08-part series<\/a>\u00a0last year.<\/p>\n

Simple Ideas<\/h4>\n

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(images via\u00a0onthegroundlookingup<\/a>,\u00a0gothamist<\/a>,\u00a0stephengates<\/a>)<\/h6>\n

It doesn\u2019t take much to get a reaction from people when it comes to guerrilla marketing.\u00a0 Above we see how sandal-maker Havianes used the vibrant colors of their own products to catch eyes in Paris.\u00a0 Cleverly placed prop-replicas from\u00a0V For Vendetta<\/em>\u00a0caused thought-provoking pause in the step of passers-by, and coffee-giant Folgers had the bright idea to use a manhole in New York to remind city-goers just how good a steaming cup of coffee can look in the morning.\u00a0 Meanwhile, an adventurous plastic surgeon found success in a local coffeehouse.<\/p>\n

Good For Any Purpose<\/h4>\n

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(images via\u00a0geckoandfly<\/a>,\u00a0arrestedmotion<\/a>,\u00a0adofdamonth<\/a>)<\/h6>\n

Many public-awareness campaigns are using guerrilla tactics in their ads.\u00a0 Here we see smoking targeted in a Cancer ad giving us a glimpse of our early demise.\u00a0 Cities around the globe began spotting graffiti referring to the then-upcoming Watchmen movie, in a bold move that not only mimicked the film and its graphic-novel predecessor, but also made viewers think a little more politically.\u00a0 DHL took the comedic route in a fun global stunt that showcased their package tracking, by placing large pixelated mouse-pointers on their couriers.<\/p>\n

It Shows Up in the Most Unexpected Places<\/h4>\n

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(images via\u00a0pzrservices<\/a>,\u00a0whatsthecrack<\/a>,\u00a0myselectedads<\/a>,\u00a0parsons<\/a>)<\/h6>\n

Reynolds Wrap had a great idea for inner-cities with their wrapping of storefronts campaign; it was nearly impossible to walk by and not notice the familiar household item now super-sized.\u00a0 Beach-goers were surprised to find enormous clams scattered about, only to then find an advert for a local eatery sealed inside them.\u00a0 An Indian BBQ seller got creative with street-drains, while Nationwide Insurance got friendly with a paint company, and created a hilarious, building-sized ad that was absolutely impossible to miss.\u00a0 It really is the simple things that are most overlooked, unless they\u2019re guerrilla.<\/p>\n","protected":false},"excerpt":{"rendered":"

(from weburbanist) Ad-agencies are finding it more and more difficult today to get through to the average consumer, and marketing saturation only grows with every year. It\u2019s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry.\u00a0 Here we take a look at some of the recent, most effective and ingeniously simple […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[28],"class_list":["post-1321","post","type-post","status-publish","format-standard","hentry","category-journal","tag-weburbanist"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/1321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1321"}],"version-history":[{"count":0,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/posts\/1321\/revisions"}],"wp:attachment":[{"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tokao.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}