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	<title>tokao.com &#187; social</title>
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	<link>http://tokao.com</link>
	<description>dani&#039;s blog</description>
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		<title>Evolution: Blogs to Microblogs to Twitter to Foursquare to Picplz and Instagram</title>
		<link>http://tokao.com/2011/02/10/evolution-blogs-to-microblogs-to-twitter-to-foursquare-to-picplz-and-instagram/</link>
		<comments>http://tokao.com/2011/02/10/evolution-blogs-to-microblogs-to-twitter-to-foursquare-to-picplz-and-instagram/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 09:20:51 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=4862</guid>
		<description><![CDATA[Content is still the king. In the past content was generated by a small elite of journalists, correspondents&#8230; big news agencies, or journalist with opinion and good writing. This has been changing. They are struggling to find their place now. Traditional media is married to a physical support (paper) which is expensive to produce and distribute, it is not [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p>Content is still the king.</p>
<p>In the past content was generated by a small elite of journalists, correspondents&#8230; big news agencies, or journalist with opinion and good writing.</p>
<p>This has been changing. They are struggling to find their place now. Traditional media is married to a physical support (paper) which is expensive to produce and distribute, it is not real time and the companies behind are not flexible and adaptable towards new models&#8230;. now we all have the tools to broadcast, write, publish our content.</p>
<p>Anyway, what I wanted to highlight in this blog post is that I have observed an evolution of the tools towards laziness and minimum effort.</p>
<p>We have the blogs, sure, and we will continue to have them, as we still have magazines and newspapers. We can build them around a topic we want or like, around our lives, our interests, our community&#8230; we can have it in isolation or being part of a blog community such as <a href="http://blogspot.com" target="_blank">blogspot</a>.</p>
<p>Then a new trend started. Not everybody has time or skills to write. In fact probably it is still a  minority. Other tools were more focused to the crowd: micro-blogs such as <a href="http://tumblr.com" target="_blank">tumblr </a>or <a href="http://posterous.com" target="_blank">posterous</a>. Less writing. Just share something you see out there, a link a photo, &#8230;</p>
<p>Then twitter, with 140 characters, first in parallel with SMS, now <a href="http://www.twitter.com" target="_blank">twitter </a>just twitter . Surprisingly it quickly became very very very popular.</p>
<p>Twitter is limited so a lot of complementary services were born around it: <a href="http://twitpic.com/" target="_blank">twitpic</a>, <a href="http://yfrog.com" target="_blank">yfrog</a>&#8230; and even we have seen better twitter products that have ended up dieing. Products  like <a href="http://google.com/buzz" target="_blank">Buzz </a>or <a href="http://brightkite.com" target="_blank">Brightkite</a>, not limited in space, handling location, photos, comments&#8230; for me far superior products&#8230; but I guess this is life. Beta was also superior to VHS and it was VHS who won.</p>
<p>So we have gone from Blogging to micro blogging to twittering, to twittering with location (foursquare, gowalla) to now a whole new wave of social media products:</p>
<p>Just take a photo with your phone, have your network, comment, like, push it to all the social media channels&#8230; no writing. Is this laziness?</p>
<p>Check out what is hot on this: <a href="http://intagr.am" target="_blank">Instagram</a> and <a href="http://picplz.com" target="_blank">PicPlz</a><a href="http://tokao.com/wp-content/uploads/2011/02/instagram.png"><img class="alignleft size-thumbnail wp-image-4863" title="instagram" src="http://tokao.com/wp-content/uploads/2011/02/instagram-100x100.png" alt="" width="100" height="100" /></a></p>
<p>Of course they all coexist but I am curios to see how this evolves. I believe Brightkite was too early to be successful. Same with Buzz and even Wave.</p>
<p>In any case, everybody is in <a href="http://facebook.com" target="_blank">Facebook </a>and facebook evolves and has everything: wall for short or long messages, link stories, videos, add comments, photos, checkins &#8230;  an ecosystem where everybody is and that offers everything.</p>
<p><a href="http://tokao.com/wp-content/uploads/2011/02/picplz.png"><img class="alignleft size-thumbnail wp-image-4864" title="picplz" src="http://tokao.com/wp-content/uploads/2011/02/picplz-100x100.png" alt="" width="100" height="100" /></a>Still the perception for the people is that is a closed ecosystem where all the friends are. Same for <a href="http://linkedin.com" target="_blank">linkedin </a>and your professional cloud.</p>
<p>Perception is key. Even if Facebook has attempted to change this, by trying to make things public and therefore creating a controversy on privacy issues, they are still perceived as a closed tool and the content you find there is thought as this: confidential for friends only.</p>
<p>There is also the fact that it is becoming too big, even at the point of threatening the Internet itself.</p>
<p>Are twitter and instagram and the others just for a minority of people who want to broadcast to everybody with the dream of being popular? marketing tools for individuals and companies?</p>
<p>A media for spreading news fast?</p>
<p>I&#8217;d like to read you in the comments.</p>
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		<title>Uh Oh, Instagram: PicPlz Launches API, Creative Commons &amp; Brand Dashboards</title>
		<link>http://tokao.com/2011/02/08/uh-oh-instagram-picplz-launches-api-creative-commons-brand-dashboards/</link>
		<comments>http://tokao.com/2011/02/08/uh-oh-instagram-picplz-launches-api-creative-commons-brand-dashboards/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 08:24:18 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=4846</guid>
		<description><![CDATA[The battle of the mobile social photo apps has been taken to the next level today, high-profile but trailing startup PicPlz just made three big announcements that pose a big challenge to crowd-pleaser Instagram and the slew of other startups in this market. Not to mention Flickr. PicPlz, which is lead by former Imeem music community head Dalton [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p><img class="alignleft" src="http://rww.readwriteweb.netdna-cdn.com/images/picplzlogo.jpg" alt="picplzlogo.jpg" width="97" height="96" />The <a href="http://m.readwriteweb.com/archives/battle_of_the_social_photo_mobile_apps_instagram_vs_picplz_vs_burstn.php">battle of the mobile social photo apps</a> has been taken to the next level today, high-profile but trailing startup PicPlz just made <a href="http://blog.picplz.com/post/3167778519/picplz-api-launch-creative-commons-support-more">three big announcements </a>that pose a big challenge to crowd-pleaser <a href="http://instagramapp.com/">Instagram</a> and the slew of other startups in this market. Not to mention Flickr.</p>
<p><a href="http://picplz.com/">PicPlz</a>, which is lead by former Imeem music community head Dalton Caldwell and funded by leading VCs Andreessen Horowitz (who bailed from Instagram to invest in PicPlz instead), just announced the following: public availability of its Application Programming Interface for other apps to use its filters and widgets, support for users to publish photos under <a href="http://creativecommons.org/">Creative Commons</a> licenses and new analytics dashboards for brand advertisers using the service. The simplicity of Instagram just got challenged in a big way.</p>
<h5>(from <a href="http://m.readwriteweb.com/archives/uh_oh_instagram_picplz_launches_api_creative_commo.php" target="_blank">readwriteweb</a>)</h5>
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		<title>OpenStudy &#8211; Social Study Groups</title>
		<link>http://tokao.com/2011/01/26/openstudy-social-study-groups/</link>
		<comments>http://tokao.com/2011/01/26/openstudy-social-study-groups/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 08:20:35 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=4775</guid>
		<description><![CDATA[OpenStudy is a social learning network where students ask questions, give help, and connect with other students studying the same things. Our mission is to make the world one large study group, regardless of school, location, or background. OpenStudy uses AI recommendation engines to match students, and really real-time technologies to facilitate online interaction. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p><a href="http://www.openstudy.com">OpenStudy</a> is a social learning network where students ask questions, give help, and connect with other students studying the same things. Our mission is to make the world one large study group, regardless of school, location, or background.</p>
<p>OpenStudy uses AI recommendation engines to match students, and really real-time technologies to facilitate online interaction. It&#8217;s like walking into a library or coffee shop and finding just the right group of students who can help you with what you&#8217;re studying right now or someone struggling with a problem who could really use your help…halfway across the globe.</p>
<p><strong>Why use OpenStudy?</strong></p>
<h4><strong>Learners</strong></h4>
<ul>
<li><strong>Get help right now</strong> &#8211; your study emergency resource, just in time, when you need it.</li>
<li><strong>Why study alone?</strong> &#8211; your study network, always there, always on.</li>
<li><strong>Pay it forward</strong> &#8211; learn by helping; feel good about helping someone in need.</li>
</ul>
<h4><strong>Educators</strong></h4>
<ul>
<li><strong>Engage your students</strong> &#8211; connect with students on their terms using a social learning network.</li>
<li><strong>Facilitate peer learning</strong> &#8211; create study groups to help your students learn better.</li>
<li><strong>Know your students</strong> &#8211; see who needs help, recognize early signs of trouble.</li>
</ul>
<p><iframe src="http://player.vimeo.com/video/16189882" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/16189882">Getting Started on OpenStudy!</a> from <a href="http://vimeo.com/user5027814">Open Study</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Social Networking: The Present</title>
		<link>http://tokao.com/2010/12/07/social-networking-the-present/</link>
		<comments>http://tokao.com/2010/12/07/social-networking-the-present/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 14:59:25 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[techcrunch]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=4701</guid>
		<description><![CDATA[Social Networking in Web 2.0: Plaxo &#38; LinkedIn Mark Suster who joined GRP Partners in 2007 after having worked with GRP for nearly 8 years as a two-time entrepreneur. Most recently Mark was Vice President, Product Management at Salesforce.comI wrote in his last post where he discussed the origins of social networking online, beginning with CompuServe, [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p><strong>Social Networking in Web 2.0: Plaxo &amp; LinkedIn</strong></p>
<p>Mark Suster who joined GRP Partners in 2007 after having worked with GRP for nearly 8 years as a two-time entrepreneur. Most recently Mark was Vice President, Product Management at Salesforce.comI wrote in his <a href="http://techcrunch.com/2010/12/03/social-networking-past/">last post</a> where he discussed the origins of social networking online, beginning with CompuServe, Prodigy, the Well, then the rise of AOL, Geocities and Yahoo Groups. Next began the era of “spam-based” networks of which Plaxo (founded in 2002) was the king.  Co-founded by Sean Parker (yes, the same one who worked with Mark Zuckerberg in the early days of Facebook), it encouraged groups of people to email everybody in their email address books and “connect” on Plaxo so that when any of their contact information was changed online it could by synchronized with everybody’s local computer version and thus we could all stay in touch.</p>
<p>There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about” mentality that made it acceptable for everybody who came afterward.</p>
<p>And come after they did.  While Plaxo never figured out what to do with us once we were all connected online, LinkedIn did.  They formed us into networks of networkers.  It was suddenly now not only about whom I was connected to, but who they knew and how I could get access to them.  We suddenly all wanted intros.  It added a new dimension to online social networks … business networking.  And they encouraged us to part with a lot more data about ourselves making LinkedIn our virtual resume.</p>
<p>And importantly Web 2.0 ushered in the era of “participation” – we all know that.  But less considered is the fact that the success of the Web 2.0 companies versus the Web 1.0 ones were enhanced because they coincided with hardware that allowed us to capture more content instantly – namely images and video – otherwide Web 2.0 might have been a lot less differentiated.  Suddenly we were all creating blogs on Blogger.com, Typepad &amp; WordPress.  We started uploading images of ourselves to our blogs.</p>
<p>But the masses didn’t want to blog.  They wanted to publish pictures of themselves &amp; their friends, share them, communicate with others, stay connected, have common experiences, find people to date, etc.  As I’ve said, it’s the same shit as the 1980′s – I swear.</p>
<p><strong>Modern Social Networking: Friendster, MySpace &amp; Facebook</strong></p>
<p>We all know Friendster was the trailblazer in this category allowing people to create personal pages and connect to other people in a LinkedIn style but without the “business” and with a little more interactivity (let’s face it, for the longest time most users “friended” people on LinkedIn but then never really did much else).  But Friendster’s computer systems couldn’t keep up with the explosive growth (reportedly due to the complexity of the security model set up to control connections, privacy and authenticity of users) so MySpace was hot on the heels and swept up the market in a very rapid ascent.  Friendster was <a href="http://en.wikipedia.org/wiki/Dead_on_arrival" target="_blank">DOA</a>.</p>
<p>And there it was – MySpace was growing at the exact time we all had cheap digital cameras, smartphones with cameras and new, cheap video cameras like the Flip that allowed us to create video.</p>
<p>Except that MySpace didn’t handle images or video well.  Luckily Photobucket &amp; ImageShack did.  So users put all their photos on Photobucket &amp; their videos on YouTube and shared them with their friends through MySpace.</p>
<p>Fox bought MySpace for $580 million and then did a deal with Google worth more than the purchase price to serve up ads.  For a nanosecond Rupert Murdoch seemed like the smartest guy on the Internet.  Google acquired YouTube for $1.65 billion, which at the time seemed laughably high and now seems prescient.  Google turned YouTube into one of the most valuable future Internet properties.  MySpace would have liked to own YouTube but didn’t have the public stock valuation to purchase them at the price that Google did.</p>
<p>MySpace later bought Photobucket for $250 million + $50 million earn out.  It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million.</p>
<p>Murdoch seethed at these “startups” getting rich off the back of MySpace.  The conventional wisdom at Fox’s headquarters is that MySpace had “made” both YouTube &amp; Photobucket by allowing them distribution.  MySpace vowed not to create anymore million dollar successes off of their backs that Google could then acquire.</p>
<p>So Fox ludicrously set up a quasi internal innovation center called Slingshot Labs.  The goal was to create innovations outside of MySpace and then MySpace would acquire them at pre-agreed prices based on how well they performed.  This was Politburo-style innovation and was laughable. I literally <a href="http://www.urbandictionary.com/define.php?term=snortled" target="_blank">snortled</a> when I heard that they were going to do this.  It was obviously a scheme set up by young entrepreneurs to line their pockets and some big-company executives who didn’t understand innovation.</p>
<p>Enter Facebook.  It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was.  Facebook was everything that MySpace wasn’t.  It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified.  MySpace was: scantily dressed, teenaged, middle-America, design chaos and on ad steroids.</p>
<p>But the critical distinction in the direction of both companies was that while MySpace was putting up moats to keep outside companies from innovating and making money off their backs, Facebook took the opposite approach.  It launched open API’s and created a platform whereby third-party developers could come build any app they wanted and Facebook didn’t even want (yet) to take any money from them to do so.  So along come companies like Slide, RockYou &amp; Zynga who wanted to build apps across all the social networks but were green-lighted the hardest by Mark Zuckerberg.</p>
<p><img src="http://tctechcrunch.files.wordpress.com/2010/12/fb-vs-myspace.jpg" alt="" width="435" height="304" /></p>
<p>It was at that moment that a 22-year-old Mark Zuckerberg completely schooled the 75-year-old Rupert Murdoch.  Within the next 12 months Facebook users doubled to 200 million while MySpace stayed flat at 100 million.  The lesson was learned over 30 years in Silicon Valley: you create ecosystems where third-parties can innovate and thrive and you become the legitimate center of it all and can tax the system later.  Ask Microsoft, Autodesk or Salesforce.com – the evidence was there from Seattle to Sand Hill Road.</p>
<p>Facebook went on become larger than even Google and Yahoo! in terms of time spent on the sites.  Slingshot Labs was unsurprisingly closed within a short period of time and its properties sold-off or dismantled.  Duh.</p>
<p><strong>Social Networking goes Real Time: Twitter</strong></p>
<p>While Facebook was built on the idea that all our information was private and shared only between friend (before they changed this after the fact), Twitter was born under the idea that most of the information shared there was open and viewable by anybody.  This was revolutionary in thinking and worked because as a user you understood this bargain when you started.  Twitter is not the place to share pictures of your kids with your family.</p>
<p>Another Twitter innovation was “asymmetry” because you didn’t have to have a two-way following relationship to be connected.  You could follow people who didn’t necessarily follow you back.  This allowed followers to be able to “curate” their newsfeed with people that they found interesting.  Twitter restricts each post to 140 characters so users often share links with other people – one of the most important features of Twitter.  So this combination of following people you found interesting who share links drove a sort of “news exchange” that mimicked many of the features of RSS readers except that it was curated by other people!</p>
<p>Twitter is much more.  <a href="http://www.bothsidesofthetable.com/twitter-101/" target="_blank">I’ve written extensively on the topic</a>, but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine.</p>
<p>But what is magic about Twitter is that it is real time.  In most instances news is now breaking on Twitter and then being picked up by news organizations.</p>
<p>The one major thing that Twitter doesn’t have figured out quite yet is that platform thing or at least how to encourage a bunch of 3rd-party developers to build meaningful add-on products.  Twitter seems to have become a bit allergic to third-party developers (or maybe vice-versa).  18 months ago 25% of all pitches to me were ideas for how to build products around Twitter’s API.  Now I don’t get any.  Not one.  Yet the number of businesses looking to build on the Facebook platform seems to have increased.</p>
<p>Given I’m a passionate user of Twitter, I sure hope somebody there will re-read the MySpace vs. Facebook section above.  Lesson learned (to me at least) – let people get stinking rich off your platform and tax ‘em later.  That way other companies innovate on their own shekels (or at least a VCs) and let the best man win.  Close shop to try and control monetization and you can only rely on your own internal innovation machine &amp; capital.  Seems kinda obvious or am I missing somethign?  Rupert?</p>
<p><strong>Social Networking is Becoming Mobile: Foursquare and Skout</strong></p>
<p>The trend that is unfolding before our eyes is that Social Networking is now becoming mobile and that adds new dimensions to how we use social networks.  The most obvious change is that now social networks become “location aware.”  The highest profile brand in this space is Foursquare.  Pundits are mixed on whether Foursquare represents a major technology trend or a fad but undoubtedly it has captured the zeitgeist of the technology elite at this moment in time.  At a minimum it has been a trailblazer of innovation that a generation of companies are trying to copy.</p>
<p>As our social actions become both public and location specific it opens up all types of future potential use cases.  One obvious one is dating where players like Skout are trying to cash in on.  When you think about it, young &amp; single people go out to bars &amp; clubs in hopes of meeting people to “hook up” with.  In a perfect world you’d like that person to be compatible with you in additional to being attracted to them, yet as a society we go into bars and have no idea what it behind any of the people we see other than the immediacy of their looks and whether we can get enough liquid courage into ourselves to talk with them and learn more.</p>
<p>It’s obvious to me that the future of dating will involve mobile, social networks that tell us more about the compatibility of the people around us.  It doesn’t take a rocket scientist to see how big people like Match.com and eHarmony became on the trend of helping us find our dating partners and why this would be improved my mobile, social networks.  How long this trend takes is unclear – but in 10 years I feel confident we’ll look back and say, “duh.”</p>
<p>FourSquare obviously brings up a lot of interesting commercial opportunities.  For years I saw companies pitching themselves as “mobile coupon companies” and I never believed this would be a big idea.  I’m not a big believer that people walk around with their mobile devices and say, “let me now pull out my device and see wether there are any coupons around me.”  I always said that if an application could engage the user in some other way – like a game – it would earn the right to serve up coupons as a by-product.  I think that is what Foursquare has done well.</p>
<p>In the future I don’t believe that Foursquare’s “check-in” game with badges will be enough to hold users interests but for now it’s working well.  I’ve always said that if Foursquare has a “second act” coming it could be a really big company.  In the long-run I believe that check-ins will be more seamless – something handled by infrastructure in the background.  So I expect more and new games from Foursquare in the future.  One awesome features of today’s Foursquare that often isn’t talked about is the ability to graph your friends on a real-time map and see where everybody is.  This is a killer feature for the 20 and 30 something crowds for sure.  Me? When I go out I mostly prefer to eat in peace with my wife and friends without people knowing where we are – I guess we all get old ;-)</p>
<p>In the next post I will make some predictions about where social networking is going next.  And only one hint —it isn’t all dominated by Facebook.  Stay tuned.  If you can’t wait you can get a sneak peak in the PowerPoint presentation below.</p>
<h5>(from <a href="http://techcrunch.com/2010/12/04/social-networking-present/" target="_blank">techcrunch</a>)</h5>
<p><object id="_ds_63969915" name="_ds_63969915" width="440" height="550" type="application/x-shockwave-flash" data="http://viewer.docstoc.com/"><param name="FlashVars" value="doc_id=63969915&#038;mem_id=29713&#038;showrelated=0&#038;showotherdocs=0&#038;doc_type=ppt&#038;allowdownload=1" /><param name="movie" value="http://viewer.docstoc.com/"/><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object><br /><script type="text/javascript">var docstoc_docid="63969915";var docstoc_title="Social Networks: Past, Present &#038; Future";var docstoc_urltitle="Social Networks: Past, Present &#038; Future";</script><script type="text/javascript" src="http://i.docstoccdn.com/js/check-flash.js"></script><font size="1"><a href="http://www.docstoc.com/docs/63969915/Social-Networks-Past-Present-and-Future">Social Networks: Past, Present &#038; Future</a> &#8211; </font></p>
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		<title>The license place could be key in social media</title>
		<link>http://tokao.com/2010/09/23/the-license-place-could-be-key-in-social-media/</link>
		<comments>http://tokao.com/2010/09/23/the-license-place-could-be-key-in-social-media/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 07:37:59 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=4330</guid>
		<description><![CDATA[Bump.com allows users to connect online and offline via unique identifiers, including license plates, mobile phones and online profiles. Ever wanted to tell the driver in front of you that their lights are off? Or maybe you’ve wanted to be the good Samaritan and warn someone that his meter has expired. Perhaps you just find [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p><a href="http://tokao.com/wp-content/uploads/2010/09/bump.jpg"><img class="alignleft size-medium wp-image-4331" title="bump" src="http://tokao.com/wp-content/uploads/2010/09/bump-300x179.jpg" alt="" width="300" height="179" /></a><a href="http://bump.com">Bump.com</a> allows users to connect online and offline via unique identifiers, including license plates, mobile phones and online profiles.</p>
<p>Ever wanted to tell the driver in front of you that their lights are off? Or maybe you’ve wanted to be the good Samaritan and warn someone that his meter has expired. Perhaps you just find the driver in the adjacent vehicle visually stimulating and are hoping they think the same about you.</p>
<p>These street scenarios face us drivers on a daily basis, but there’s never been an easy or safe way to message another driver or car owner. Enter Bump, a recently launched, private-beta startup (we’ve got invites) that has created a way to message other drivers by using the one unique identifier all drivers have in common: our license plates.<br />
Bump users can message other drivers through voice-automated commands, photo snapshots of license plates and SMS. Bump also includes e-mail support, which you can use by directing your message to State.Plate@bump.com, where state is the two-digit state name abbreviation and plate is the individual’s license plate number.</p>
<p>Bump stores all messages sent to a particular license plate in the system until the plate in question is claimed by the plate owner. If you claim your plate, you can then start to receive messages as voice messages, e-mails or text messages. Of course, this also means that those messages you attempt to send to the hottie in the Audi TT won’t get delivered unless he or she has also claimed their plate on Bump — a clear limitation of the service at launch.<a href="http://tokao.com/wp-content/uploads/2010/09/BUMPinTraffic.jpg"><img class="alignleft size-medium wp-image-4332" title="BUMPinTraffic" src="http://tokao.com/wp-content/uploads/2010/09/BUMPinTraffic-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Bump members can also connect their Twitter, Facebook, and eventually Match.com profiles, e-mail accounts and cell phone numbers with their license plate to further complete the loop between the physical world and the digital world.<br />
Eventually Bump will enter AAA’s realm and offer premium services to drives through a member program. Upgrades will include discount offers, special privileges and roadside assistance. The company is also working with rental car companies, sports leagues and fast-food outlets on marketing initiatives to target special offers to members on the road by tapping into existing video cameras. In this capacity, Bump aims to bring Groupon-like discounts to the real world through license plates, which may be a bit too ambitious for privacy-conscious drivers.</p>
<p>The service’s immediate and long-term success will rely on drivers claiming their plates. The challenge, however, is that even without offers directed at individual license plates, Bump’s technology will likely be a bit too intrusive for those who would prefer not to incorporate their license plate as part of their virtual and physical identities.</p>
<p>The license plate may seem like an obvious public identifier, but to those with higher profiles, their license plate number is not exactly information they want to be part of the public domain. For others, their license plate will be a welcome natural identifier to help bridge the gap between their online persona and offline life.</p>
<p>Right now Bump is available as a website and mobile web app, but the company has plans to release an app for iPhone, Android and BlackBerry in the near future. Bump is still in private beta, but 250 Mashable readers can start using the service today. Simply enter the invite code “mashable” during the registration process.</p>
<p>Bump has raised $1 million in Series A funding and recently appeared at DEMO in Silicon Valley. The startup is in the process of raising a Series B round that will likely reach $8 million. The startup also recently acquired Platester, a license plate messaging platform, for an undisclosed sum.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="440" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/Csq37RB1CFk&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="440" height="390" src="http://www.youtube.com/v/Csq37RB1CFk&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h5>(via <a href="http://mashable.com/2010/09/23/bump-license-plate-messaging/">mashable</a>)</h5>
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		<title>Leadership in the age of social media</title>
		<link>http://tokao.com/2010/09/16/leadership-in-the-age-of-social-media/</link>
		<comments>http://tokao.com/2010/09/16/leadership-in-the-age-of-social-media/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 09:03:00 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=4209</guid>
		<description><![CDATA[From the Washington Post Charlene Li of Altimeter Group on how technology is revolutionizing corporate leadership&#8211;from BP to Apple. (Madeline Marshall, Elizabeth Tenety, Andrea Useem/Washington Post)]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p>From the Washington Post Charlene Li of Altimeter Group on how technology is revolutionizing corporate leadership&#8211;from BP to Apple. (Madeline Marshall, Elizabeth Tenety, Andrea Useem/Washington Post)<br />
<iframe frameborder="0" scrolling="no" marginheight="0" marginwidth="0" width="440px" height="270px" src="http://specials.washingtonpost.com/mv/embed/?title=Leadership%20in%20the%20age%20of%20social%20media&#038;stillURL=http%3A%2F%2Fwww.washingtonpost.com%2Fwp-dyn%2Fcontent%2Fphoto%2F2010%2F08%2F25%2FPH2010082502884.jpg&#038;flvURL=%2Fmedia%2F2010%2F08252010-29v&#038;width=440&#038;height=270&#038;autoStart=false&#038;clickThru=http%3A%2F%2Fwww.washingtonpost.com%2Fwp-dyn%2Fcontent%2Fvideo%2F2010%2F08%2F25%2FVI2010082502841.html"></iframe></p>
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		<title>What Happens When Malcolm Gladwell And Clay Shirk Can&#8217;t Agree On Social Media?</title>
		<link>http://tokao.com/2010/04/12/what-happens-when-malcolm-gladwell-and-clay-shirk-cant-agree-on-social-media/</link>
		<comments>http://tokao.com/2010/04/12/what-happens-when-malcolm-gladwell-and-clay-shirk-cant-agree-on-social-media/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 07:49:00 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[ted]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=3316</guid>
		<description><![CDATA[Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky Gladwell is the best-selling business book author of, Tipping Point, Blink, Outliers and What The Dog Saw and Shirky penned the &#8220;must-own&#8221; book, Here Comes Everybody along with being both a world-class media academic, speaker and pundit. [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p><strong>Two of the smartest thinkers when it comes to media and business are <a href="http://www.gladwell.com">Malcolm Gladwell</a> and <a href="http://www.shirky.com/">Clay Shirky</a></strong></p>
<p>Gladwell is the best-selling business book author of, <a href="http://www.gladwell.com/tippingpoint/index.html" target="_blank">Tipping Point</a>, <a href="http://www.gladwell.com/blink/index.html">Blink</a>, <a href="http://www.gladwell.com/outliers/index.html">Outliers</a> and <a href="http://www.gladwell.com/dog/index.html" target="_blank">What The Dog Saw</a> and Shirky penned the &#8220;must-own&#8221; book, <a href="http://www.herecomeseverybody.org/" target="_blank">Here Comes Everybody</a> along with being both a world-class media academic, speaker and pundit. Both have some of the most progressive business perspectives that have been put forth in the past decade, and it&#8217;s becoming increasingly obvious that those perspective are not always on the same page.</p>
<p><strong>Watch this..</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/ClayShirky_2009S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ClayShirky-2009S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=575&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=clay_shirky_how_cellphones_twitter_facebook_can_make_hi;year=2009;theme=words_about_words;theme=bold_predictions_stern_warnings;theme=war_and_peace;theme=media_that_matters;event=TED%40State;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/ClayShirky_2009S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ClayShirky-2009S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=575&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=clay_shirky_how_cellphones_twitter_facebook_can_make_hi;year=2009;theme=words_about_words;theme=bold_predictions_stern_warnings;theme=war_and_peace;theme=media_that_matters;event=TED%40State;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object></p>
<p><strong>But this might not be the Tipping Point for Social Media&#8230;</strong></p>
<p>On Sunday, April 4th, 2010 the <a href="http://www.theglobeandmail.com/" target="_blank">Globe &amp; Mail</a> published an interview with Malcolm Gladwell titled, <a href="http://www.theglobeandmail.com/news/technology/malcolm-gladwell-the-quiet-canadian/article1522656/">Malcolm Gladwell: The quiet Canadian</a>. Gladwell isn&#8217;t big into Social Media as this article points out:<em> &#8220;His blog posts are biannual, his </em><a href="http://www.facebook.com"><em>Facebook</em></a><em> page is a placeholder and he has never ventured on to </em><a href="http://www.twitter.com"><em>Twitter</em></a><em>.&#8221;</em></p>
<p><strong>So, what gives? What&#8217;s Malcolm Gladwell&#8217;s gripe with Social Media?</strong></p>
<p><em>&#8220;There&#8217;s only so much you can do in a day. And I don&#8217;t feel I lack for platforms for expressing myself. I have books, I write for </em><a href="http://www.newyorker.com"><em>the New Yorker</em></a><em>. If I gave people any more, they&#8217;d get sick of me. I have a </em><a href="http://www.blackberry.net"><em>Blackberry</em></a><em>, like any good Canadian. I&#8217;m from Waterloo &#8211; how can I not have a Blackberry? I&#8217;ll leave it in my bag for a while or I leave the office and go and work in a café. I&#8217;m right now working on something and I printed it off so I can work away from a computer for a while. There are just all kinds of little techniques one uses to restore alone time.&#8221;</em></p>
<p>Fair enough, it&#8217;s not relevant to Gladwell because he already has many popular publishing platforms to spread his ideas, but does Social Media work for others? Can Social Media help bring ideas to a tipping point?</p>
<p><em>&#8220;Do ideas spread through social media? I don&#8217;t think they are vehicles. People aren&#8217;t spreading ideas on Twitter, they&#8217;re spreading observations, perhaps. The point of Tipping Point is that I was very interested in face-to-face interpersonal reactions. If social media or online communication is the means to the creation of a personal connection, it&#8217;s a fabulous thing. But if it&#8217;s an excuse to not make a connection, it&#8217;s ultimately a trivial thing.&#8221;</em></p>
<p><strong>&#8230;And they&#8217;re both right.</strong></p>
<p><strong></strong><br />
(from <a href="http://www.twistimage.com/mobile/blog/archives/what-happens-when-malcolm-gladwell-and-clay-shirk-cant-agree-on-social-media/">twistimage</a>)</p>
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		<title>redux</title>
		<link>http://tokao.com/2010/04/04/redux/</link>
		<comments>http://tokao.com/2010/04/04/redux/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 17:25:41 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=3293</guid>
		<description><![CDATA[Are you looking for stories? You normally use your list of blogs, youtube and so, and then you might share it in facebook or twitter, or maybe you are bombarded by funny emails on fridays with jokes and so. If you are the kind of person who likes this friday&#8217;s emails, then redux can be [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p>Are you looking for stories? You normally use your list of blogs, youtube and so, and then you might share it in facebook or twitter, or maybe you are bombarded by funny emails on fridays with jokes and so.</p>
<p><a href="http://tokao.com/wp-content/uploads/2010/04/Screen-shot-2010-04-04-at-19.16.29.png"><img class="alignleft size-medium wp-image-3294" title="Screen shot 2010-04-04 at 19.16.29" src="http://tokao.com/wp-content/uploads/2010/04/Screen-shot-2010-04-04-at-19.16.29-300x260.png" alt="" width="300" height="260" /></a></p>
<p>If you are the kind of person who likes this friday&#8217;s emails, then <a href="http://redux.com" target="_blank">redux</a> can be a nice tool for you.</p>
<p>Redux is all about delivering personalized entertainment on the web, taps into users&#8217; friends and people that share their interests.</p>
<p>Users just like you post links to entertainment that they like and it instantly appears in the Redux stream.</p>
<p>Sharing on Redux is easy: Explore the web, find something cool, paste the link.</p>
<p>Love cat videos, 80&#8242;s cartoons, short films, and hockey fights? They have the channels , created by users just like you.</p>
<p>Just join the channels you like and your specially mixed stream is ready to go. Sit back and enjoy or share your own awesome web finds. Can&#8217;t find a channel dedicated to failed American Idol auditions? Create your own and share your love.</p>
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		<slash:comments>1</slash:comments>
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		<title>Google wave the future. Buzz the present. Stupid?</title>
		<link>http://tokao.com/2010/02/12/google-wave-the-futures-buzz-the-present-stupid/</link>
		<comments>http://tokao.com/2010/02/12/google-wave-the-futures-buzz-the-present-stupid/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 08:58:10 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=3051</guid>
		<description><![CDATA[As you saw in a couple of previous posts, google released his social tool called google buzz (not to be confused with yahoo&#8217;s one&#8230;). I tried though it still does not work in google apps, and it is pretty good. It is sort of twitter with location and photos, in fact if you read me, you [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p><a href="http://tokao.com/wp-content/uploads/2010/02/landing_preview.png"><img class="alignleft size-medium wp-image-3052" title="landing_preview" src="http://tokao.com/wp-content/uploads/2010/02/landing_preview-211x300.png" alt="" width="211" height="300" /></a>As you saw in a couple of previous posts, google released his social tool called <a href="http://www.google.com/buzz" target="_blank">google buzz </a>(not to be confused with yahoo&#8217;s one&#8230;).</p>
<p>I tried though it still does not work in google apps, and it is pretty good. It is sort of twitter with location and photos, in fact if you read me, you will see that in a way this is what I was looking for&#8230; well no.</p>
<p>Yes, it does have all the ingredients: location, you can follow people and in a way is like twitter on steroids (which is great), you can have it in your gmail, there is a cool mobile version too&#8230; but&#8230;</p>
<p>Well the but is the but I had with google <a href="http://www.google.com/wave" target="_blank">wave</a>. A lot of people can follow you but you need a google account. Like wave, where ended up being a very promising tool but from the moment that it is closed to google users (or wave users which is worse) then is meant to have a difficult future. With buzz the pool is bigger, as there are a lot of google users, but it is still not like email where you can send email across systems, or like twitter where you can just shout and everybody can see it, and follow you.</p>
<p>Did we need another social tool?</p>
<p>Most of us are happy with facebook and twitter. Twitter is limited as I said in the past (location, photos, etc&#8230;) but it is big.</p>
<p>Do you think buzz could be a twitter killer? Maybe&#8230;</p>
<p>We are starting to have a bit of fatigue on social tools. Recently I posted an article on <a href="http://tokao.com/2010/02/07/location-based-apps-the-future/">location based apps</a>, well I got several emails from little companies and I tried all their products. Some are good, but it will be difficult to beat foursquare which looks like is the most established.</p>
<p>For the time being I stick to <a href="http://www.facebook.com" target="_blank">facebook</a> (for my friends), twitter (for the world), and <a href="http://www.brightkite.com" target="_blank">brightkite</a> to post in both (location and photos). For location <a href="http://www.foursquare.com" target="_blank">foursquare</a> and <a href="http://www.tellmewhere.com" target="_blank">tellmewhere</a>.</p>
<p>I keep trying <a href="http://www.google.com/buzz" target="_blank">buzz</a> and <a href="http://www.google.com/latitude" target="_blank">latitude</a>, that by the way, how do they live together? Looks like they don&#8217;t know each other&#8230;</p>
<p>By the way, google should work harder on integration. I would like to merge all my accounts under one profile and for the time being is not possible&#8230;</p>
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		<title>5 Insightful TED Talks on Social Media</title>
		<link>http://tokao.com/2010/02/10/5-insightful-ted-talks-on-social-media/</link>
		<comments>http://tokao.com/2010/02/10/5-insightful-ted-talks-on-social-media/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 08:06:24 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[ted]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=3040</guid>
		<description><![CDATA[As social media has become a game changer for industries across the board, you can bet the experts at this year’s TED conference will have their sights set on peeling back the hype and getting at the core of what social technology has in store for this year and beyond. Perhaps the best part of [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p>As social media has become a game changer for industries across the board, you can bet the experts at this year’s TED conference will have their sights set on peeling back the hype and getting at the core of what social technology has in store for this year and beyond.</p>
<p>Perhaps the best part of the TED conferences is that videos of the talks are archived and free to view right on the organization’s <a href="http://ted.com/" target="_blank">website</a>. Given the wealth of insight we’re sure to see tomorrow, we thought we’d whet your appetite by highlighting a few recent and exceptional talks from TED’s past, with a focus on social media.</p>
<h2>1. Alexis Ohanian: How To Make a Splash in Social Media</h2>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/AlexisOhanian_2009I-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AlexisOhanian-2009I.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=714&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=alexis_ohanian_how_to_make_a_splash_in_social_media;year=2009;theme=animals_that_amaze;theme=the_rise_of_collaboration;theme=not_business_as_usual;theme=new_on_ted_com;theme=presentation_innovation;event=TEDIndia+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/AlexisOhanian_2009I-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AlexisOhanian-2009I.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=714&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=alexis_ohanian_how_to_make_a_splash_in_social_media;year=2009;theme=animals_that_amaze;theme=the_rise_of_collaboration;theme=not_business_as_usual;theme=new_on_ted_com;theme=presentation_innovation;event=TEDIndia+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object><br />
We’ll start things off with a real-life social media parable about how the biggest and most effective forces on the web usually take shape by accident. Alexis Ohanian of Reddit.com tells the quick and hilarious story of how the social web provided some unexpected help to Greenpeace in halting the Japanese whaling industry. Internet marketers take note: The meme is all powerful, and it cannot be controlled.</p>
<h2>2. Clay Shirky: How Social Media Can Make History</h2>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/ClayShirky_2009S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ClayShirky-2009S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=575&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=clay_shirky_how_cellphones_twitter_facebook_can_make_hi;year=2009;theme=media_that_matters;theme=bold_predictions_stern_warnings;theme=words_about_words;event=TED%40State;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/ClayShirky_2009S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ClayShirky-2009S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=575&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=clay_shirky_how_cellphones_twitter_facebook_can_make_hi;year=2009;theme=media_that_matters;theme=bold_predictions_stern_warnings;theme=words_about_words;event=TED%40State;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object><br />
In this talk, consultant, professor and author Clay Shirky discusses the unprecedented immediacy of real-time citizen journalism made possible by social media and the nearly ubiquitous access to mobile web technologies. From the election crisis in Iran to the massive earthquake that shook China in May of 2008, Shirky discusses how media is made on the ground, as-it-happens, via the social web.</p>
<h2>3. Evan Williams: Listening to Twitter Users</h2>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/EvanWilliams_2009-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/EvanWilliams-2009.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=473&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=evan_williams_on_listening_to_twitter_users;year=2009;theme=speaking_at_ted2009;theme=words_about_words;theme=tales_of_invention;theme=not_business_as_usual;theme=what_s_next_in_tech;event=TED2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/EvanWilliams_2009-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/EvanWilliams-2009.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=473&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=evan_williams_on_listening_to_twitter_users;year=2009;theme=speaking_at_ted2009;theme=words_about_words;theme=tales_of_invention;theme=not_business_as_usual;theme=what_s_next_in_tech;event=TED2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object><br />
With a couple of anecdotes building the ultimate social media case study, Twitter co-founder Evan Williams discusses how a little side project called Twitter became a game-changing phenomenon with the help and input of the very users who made the service a success. From innovative marketing uses to core functionality, Williams provides the evidence for what we knew all along: Users know best.</p>
<h2>4. Stefana Broadbent: How the Internet Enables Intimacy</h2>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/StefanaBroadbent_2009G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StefanaBroadbent-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=680&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=stefana_broadbent_how_the_internet_enables_intimacy;year=2009;theme=what_makes_us_happy;theme=unconventional_explanations;theme=technology_history_and_destiny;theme=speaking_at_tedglobal2009;event=TEDGlobal+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/StefanaBroadbent_2009G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StefanaBroadbent-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=680&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=stefana_broadbent_how_the_internet_enables_intimacy;year=2009;theme=what_makes_us_happy;theme=unconventional_explanations;theme=technology_history_and_destiny;theme=speaking_at_tedglobal2009;event=TEDGlobal+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object><br />
As social media changes our social lives, speculation has abounded for years on how the web may be disconnecting us from intimate interactions in favor of meaningless quests to rack up followers and “friends.” Not so, says Stefana Broadbent, who explains that social networks function the same way online as they do in real life. While we may have lots of friends, we only really communicate regularly and meaningfully with a handful of them, and social technologies like e-mail, texting, and tweeting allow us to do so more often across time and space.</p>
<h2>5. Seth Godin: The Tribes We Lead</h2>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/SethGodin_2009-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethGodin-2009.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=538&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=seth_godin_on_the_tribes_we_lead;year=2009;theme=not_business_as_usual;theme=unconventional_explanations;theme=media_that_matters;theme=the_rise_of_collaboration;event=TED2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/SethGodin_2009-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethGodin-2009.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=538&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=seth_godin_on_the_tribes_we_lead;year=2009;theme=not_business_as_usual;theme=unconventional_explanations;theme=media_that_matters;theme=the_rise_of_collaboration;event=TED2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object><br />
From professional sports mascots to balloon animal makers, some communities are so extremely niche that they could only properly thrive on the Internet. So argues blogger and author Seth Godin, who believes that our revolutionary new connectedness has brought human culture back to its roots, and that tribes (groups of people mobilized around a shared interest) are the present and future of all web content.</p>
<p>(from <a href="http://mashable.com/2010/02/08/ted-talks-social-meida/" target="_blank">mashable</a>)</p>
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		<title>Google Could Unveil Gmail’s Social Features Today</title>
		<link>http://tokao.com/2010/02/09/google-could-unveil-gmail%e2%80%99s-social-features-today/</link>
		<comments>http://tokao.com/2010/02/09/google-could-unveil-gmail%e2%80%99s-social-features-today/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 10:49:54 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=3037</guid>
		<description><![CDATA[Google could be launching later today a social status update feature in Gmail. The Wall Street Journal reports that it is a new Gmail module that could integrate status updates as well as content from YouTube, Picasa and potentially other social sources. Google is organizing at its headquarters an event where they will “unveil some [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p>Google could be launching later today a social status update feature in Gmail. The Wall Street Journal reports that it is a new Gmail module that could integrate status updates as well as content from YouTube, Picasa and potentially other social sources. </p>
<p>Google is organizing at its headquarters an event where they will “unveil some product innovations in two of [its] most popular products.”</p>
<p>The description fits very well with the WSJ report. Gmail is one of Google’s most popular products, and this new social status update feature would be a “product innovation” within Gmail.</p>
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		<title>pixelpipe: the best tool for social networking</title>
		<link>http://tokao.com/2009/06/23/pixelpipe-the-best-tool-for-social-networking/</link>
		<comments>http://tokao.com/2009/06/23/pixelpipe-the-best-tool-for-social-networking/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 19:23:04 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[journal]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[iphone]]></category>
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		<category><![CDATA[tips]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=1723</guid>
		<description><![CDATA[Pixelpipe is a content distribution gateway that allows users to publish text, photo, video and audio files once through Pixelpipe and have the content distributed across over 75 social networks, photo/video sites and blogs, and online storage. They provide a number of mobile &#38; desktop applications for users, liberating their content and sharing their life. [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p style="font-size: 1.1em;"><a href="http://www.pixelpipe.com" target="_blank">Pixelpipe</a> is a content distribution gateway that allows users to publish text, photo, video and audio files once through Pixelpipe and have the content distributed across over 75 social networks, photo/video sites and blogs, and online storage. They provide a number of mobile &amp; desktop applications for users, liberating their content and sharing their life.</p>
<p style="font-size: 1.1em;">I just added the iPhone 3GS app and configured pipes to this blog, youtube (for videos), facebook (videos, photos and posts) and twitter.</p>
<p style="font-size: 1.1em;">This the THE tool.</p>
<p style="font-size: 1.1em;"><img class="alignnone size-large wp-image-1725" title="Pixelpipe - Add Destination (20090623)" src="http://tokao.com/wp-content/uploads/2009/06/Pixelpipe-Add-Destination-20090623-349x1024.png" alt="Pixelpipe - Add Destination (20090623)" width="349" height="1024" /></p>
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		<title>Free Tool for Gov&#8217;t Agencies to Communicate Public Safety Alerts Online or Via SMS</title>
		<link>http://tokao.com/2009/06/21/free-tool-for-govt-agencies-to-communicate-public-safety-alerts-online-or-via-sms/</link>
		<comments>http://tokao.com/2009/06/21/free-tool-for-govt-agencies-to-communicate-public-safety-alerts-online-or-via-sms/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 12:11:02 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[readwriteweb]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=1698</guid>
		<description><![CDATA[(from readwriteweb) A new SMS and email notification service is helping local government agencies reach citizens when and where it will do the most good: As soon as possible, and wherever that citizen happens to be. Depending on whether agencies in a selected location are participating (currently, nearly 1,000 agencies have signed on since the [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;"><img style="padding-top: 0px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; float: left; margin: 0px; border: 0px initial initial;" src="http://www.readwriteweb.com/nixl.png" alt="" /></p>
<p>(from <a href="http://www.readwriteweb.com/archives/nixle.php" target="_blank">readwriteweb</a>)</p>
<p>A new SMS and email notification service is helping local government agencies reach citizens when and where it will do the most good: As soon as possible, and wherever that citizen happens to be.</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">Depending on whether agencies in a selected location are participating (currently, nearly 1,000 agencies have signed on since the company&#8217;s launch in March), users can sign up at the <a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; padding: 0px; margin: 0px;" href="http://nixle.com/">Nixle</a> website to subscribe to emails, web alerts, and text messages about community issues from tornado watches and traffic accidents to local robberies and fugitives on the loose. Nixle moreover provides a painless way for local agencies to transition into modern times and notify community members of critical details in ways that will have an immediate impact.</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">&#8220;Any tool that helps us improve public safety is worth using,&#8221; Oklahoma County Sheriff John Whetsel is quoted as saying in a Nixle press release. &#8220;People rarely go anywhere these days without access to a cell phone or the Internet. With Nixle, we&#8217;re always able to relay important information, thereby improving the community&#8217;s quality of life.&#8221;</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">Users can add as many locations as they like to receive alerts for different areas; for example, I know of several female relatives who would be more than happy to know of police alerts in the various towns I travel to and worry/overreact accordingly.</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;"><img style="padding-top: 0px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; display: block; margin: 0px; border: 0px initial initial;" src="http://www.readwriteweb.com/nixle2.png" alt="" width="390" height="229" /></p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;"><img style="padding-top: 0px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; display: block; margin: 0px; border: 0px initial initial;" src="http://www.readwriteweb.com/nixle4.png" alt="" width="390" height="178" /></p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;"><img style="padding-top: 0px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; display: block; margin: 0px; border: 0px initial initial;" src="http://www.readwriteweb.com/nixle3.png" alt="" width="390" height="178" /></p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">Users can also choose which kinds of alerts to receive and what on medium they prefer to receive them.</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;"><img style="padding-top: 0px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; display: block; margin: 0px; border: 0px initial initial;" src="http://www.readwriteweb.com/nixle1.png" alt="" width="390" height="158" /></p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">Nixle claims to be the first authenticated, secure service for connecting municipal agencies and community organizations to residents in real time. It uses the Google Maps API to determine and display location and proximity. The company is privately funded and its services are free to all governments, government agencies and organizations, nongovernmental organizations, and end users.</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">As geographic location and proximity become more and more relevant to users and the wealth of information about locations increases, applications such as Nixle seem like the next logical step in law enforcement and public safety. It&#8217;s great that these alerts are available in real time; it would also be great to see a <a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial;  padding: 0px; margin: 0px;" href="http://brightkite.com/">Brightkite</a>-esque &#8220;check-in&#8221; process made available for users. For example, if I&#8217;m at a friend&#8217;s house and a store down the street is robbed, it would be great to have the information and know to stay safely inside for a little while.</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">Then again, real-time availability of information is just as useful as location-based information, particularly when issues of public safety are involved.</p>
<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; text-align: left; padding: 0px;">What do our readers think? Is a real-time, geo-specific alert system the future of law enforcement? Or is it creepy, Big Brother, <em>Minority Report</em> territory?</p>
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		<title>yoono</title>
		<link>http://tokao.com/2009/05/14/yoono/</link>
		<comments>http://tokao.com/2009/05/14/yoono/#comments</comments>
		<pubDate>Thu, 14 May 2009 08:59:17 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[social]]></category>
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		<guid isPermaLink="false">http://tokao.com/?p=1382</guid>
		<description><![CDATA[Simplify your online social life with a Firefox extension that will bring together all your social network and IM services in one place, from facebook, to twitter, google talk, yahoo, etc&#8230; yoono]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p>Simplify your online social life with a Firefox extension that will bring together all your social network and IM services in one place, from facebook, to twitter, google talk, yahoo, etc&#8230;</p>
<p><a href="http://yoono.com/index.jsp" target="_blank">yoono</a></p>
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		<title>FriendFeed</title>
		<link>http://tokao.com/2009/05/12/friendfeed/</link>
		<comments>http://tokao.com/2009/05/12/friendfeed/#comments</comments>
		<pubDate>Tue, 12 May 2009 11:04:55 +0000</pubDate>
		<dc:creator>dani</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tokao.com/?p=1354</guid>
		<description><![CDATA[I have previously talked about several alternatives to twitter.  FriendFeed is again, more than twitter, and it is hitting really hard. Personally I like brightkite with the great iphone apps, but friendfeed is growing very fast! Give it a try. You can log in with your twitter account, but you can have videos, photos, etc&#8230; [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top'><div style="float:right;"></div></div><p><img class="alignleft size-full wp-image-1355" title="Friendfeed" src="http://tokao.com/wp-content/uploads/2009/05/picture-14.png" alt="Friendfeed" width="202" height="82" />I have previously talked about several alternatives to twitter. <br />
<a href="http://www.friendfeed.com" target="_blank"> FriendFeed</a> is again, more than twitter, and it is hitting really hard.</p>
<p>Personally I like brightkite with the great iphone apps, but friendfeed is growing very fast!<br />
Give it a try. You can log in with your twitter account, but you can have videos, photos, etc&#8230; You should spend some time to discober its potential.</p>
<p>Petty that there is no iPhone app&#8230;</p>
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