Posted from Geneva, Genève, Switzerland.
Guerilla marketing catches one by surprise, and instantly generates a ripple effect through the most coveted advertising holy grail: word of mouth. When cars, such a large part of our typical lives, are thrown into unique and wild advertising campaigns it’s difficult not to tell one’s friends. (Images via core77, artculture, graphics, kosmograd) Wireframes models […]
Guerrilla marketinghas perfected the technique of catching people’s eyes and grabbing their attention, targeting consumers in unexpected ways and unconventional places. That, of course, is the point of this once-fringe form of advertising, which has now been taken up even by large corporations like Adidas and Microsoft. These 10 posters show just how powerful guerrilla […]