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Guerilla marketing catches one by surprise, and instantly generates a ripple effect through the most coveted advertising holy grail: word of mouth. When cars, such a large part of our typical lives, are thrown into unique and wild advertising campaigns it’s difficult not to tell one’s friends.
Wireframes models are indispensable to car designers, enabling them to manipulate the shape of vehicles before they’re created. How cutting edge would a new car have to be to escape the confines of the computer before it’s even able to be produced? It’s possible a random side street holds the answer.
Smartcars are not known for fulfilling the typical American car values: Power, Looks, and Size, but it’s hard not to be won over when they own their small size as their biggest asset. Creative advertising equate their economical qualities as similar to that of a bicycle, and their small size is accentuated by being showcased in oversized vending machines.
Just try slipping this into the shopping cart without the wife seeing… It looks like someone managed to fit this full sized Alfa Romero into a typical shopping cart, though it definitely didn’t escape notice.
When would someone least expect a car advertisement? When they’re moseying down the beach looking for shells to add to their collection. To add to the unexpectedness of such an encounter, these sand sculptures are sure to trigger the ecologically minded subconscious into relating these cars to nature.
One of the few things worse for a car than getting a deep scratch, is getting an overzealous paint job. Throwing paint liberally onto a car is a great way to accentuate an advertisement that’s straining to exceed its boundaries, and an even better way to get tags wagging.
The best guerilla ad campaigns are temporary, but thanks to the elephantine memory of the internet, the best campaigns live on. One can’t get much more temporary than cars carved to the last detail out of ice, casually parallel parked on a typical city street.
A billboard is most effective when it’s parked in front of one’s door. There’s a lot more room for creativity when an ad isn’t stuck in a rectangular shape hanging high above the road. One example of great (though inefficient) marketing, are the empty wheel well graphics that say “got insurance?” on the other side.
What’s more fun than crushing a car? Nothing. That’s why it’s one of the most effective and eye catching ways to advertise a product. These products may not be larger than life, but at least they’re larger than a car.
Sometimes it’s hard to take the billboard out of an ad campaign, so why not spice it up with a life sized vehicle? Adding a little bit of flair isn’t conventional, especially when an ad campaign goes a little overboard.
Guerilla campaigns don’t only involve cars when new cars are involved. A great message can be passed along and a little creativity doesn’t hurt.
Mobile guerilla advertising bring the show on the road, catching eyes and proving a point with every mile driven and every passenger’s attention caught. It’s little doubt guerilla campaigns are the best way to get people interested, though it’s doubtlessly too expensive to do on as large a scale as companies would like.
Guerrilla marketinghas perfected the technique of catching people’s eyes and grabbing their attention, targeting consumers in unexpected ways and unconventional places. That, of course, is the point of this once-fringe form of advertising, which has now been taken up even by large corporations like Adidas and Microsoft. These 10 posters show just how powerful guerrilla marketing can be, whether trying to solicit donations for charitable causes or provoking you to join a gym.
A floating afro sits at head-level behind a bus stop seat, just at the right height to make it look like anyone who sits there has quite an impressive head of hair. This poster by ‘Real Hip Hop’ is definitely an eye-catcher.
What do bloody cleavers have to do with skiing? That’s anybody’s guess – apparently Snuff, a clothing brand for ‘hard core’ skiers, was just trying to get people’s attention. The campaign was based around the idea that “death is only a matter of time”. Alrighty then, let’s go skiing!
It doesn’t get much more in-your-face than this. An Italian sex shop called ‘Erotika’ covered all of the windows of a car with stickers showing people in rather suggestive poses. The car, situated right outside the door of the shop, featured another sticker that said “Toys you can’t wait to use”.
The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.
An otherwise blank set of elevator doors features two sets of fingers peeking out from the seam, as if someone inside is trying to escape. Once you’re inside the elevator you see the owner of those fingers: a man in a prison jumpsuit and leg-cuffs. Witness Against Torture, a human rights group, used this ad to campaign for the closure of the Guantanamo Bay detention center.
VIP Gym thought images of a flabby, cellulite-ridden butt topped with a pair of love handles would be enough to make people want to ‘get up and run’. Glued to chairs in restaurants and cafes, the poster gives you the uncomfortable feeling that you’re seeing way more of strangers than you would have liked.
You’d have to have a heart of stone to avoid being affected by the images of poor, starving children sitting in the bottom of your shopping cart. Any food placed in the shopping cart appear to be delivered right into the needy child’s hands. Feed SA, a South African charity dedicated to feeding disadvantaged people, put these decals in shopping carts and saw a marked increase in donations and a significant boost in website traffic.
So simple, yet so effective. These posters by a Brazilian suicide prevention organization use nothing but white paper and the silhouette cut-out of someone falling – with the negative space from the cutout appearing to save them.
Tailpipe smoke is gross… and the same goes for the carcinogen-loaded clouds that erupt from the mouth of a cigarette smoker. An anti-smoking group equated the two by placing posters of people’s faces with the cut-out mouths strategically placed at the end of tailpipes.
This poster featuring a motionless child hovering at the bottom of a pool – placed underwater so that from above, it looks real – is part of a drowning awareness campaign by ‘Watch Around Water’, an Australian safety initiative. Parents who caught a glimpse of this rather grisly warning no doubt held their children a little tighter, so perhaps in this case disturbing equals effective.