Plenty of enterprise 2.0 companies have set their sights on replacing SharePoint.

Based on the premise that “sharing should be simple” and implying that SharePoint is anything but, Box.net‘s campaign is more than a marketing ploy. It’s a bold sign of the growing conflict between hungry young startups and Microsoft over who will dominate business collaboration in the years to come.

The question remains if this is just a stong marketing campaing or is it a serious competitor. Simplicity is one aspect but can box.net offer what companies are looking for?

Not even Zoho, Adobe or Google Docs have dared to do anything like this.