Last week, the newly renamed Google Places added a ton of features to help local businesses create a directory page right on Google. Today, Google’s Street View is joining the party by showing links to local business listings right in Street View. As you turn around in Street View, names of local businesses and other “Google Places” will show up overlayed on top of buildings. As you hover over those names, a small pop-up window shows some of the listing details such as business name, phone number, and ratings.
There have been links from business listings on Google Maps directly to Street View for almost a year, but now those business listings appear right within Street View itself. Google clearly wants to own local and is sprinkling these listings everywhere it can.
The next step I’m waiting for is to see Street view in a mobile augmented reality app, so that you can just point your phone camera at a building and see the businesses listed inside. That would be so Tonchidot of Google. Our augmented reality future awaits.